Product Marketing Lead (Acquisition & Activation)

New York City, NY (On-site)

$162K/yr – $180K/yrSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own the early PMM function at Neko, building the messaging backbone for acquisition, aligning product, demand, CRM, and clinical teams, and embedding regulatory rigor to turn interest into action.

  • Build canonical messaging framework and acquisition assets across personas and channels.
  • Collaborate cross-functionally to translate the offering into urgent, accessible narratives with clinical accuracy.
  • Establish learning loops and regulatory checks to improve PMM outputs and channel performance.

Job Description

Own the early PMM function at Neko, building the messaging backbone for acquisition, aligning product, demand, CRM, and clinical teams, and embedding regulatory rigor to turn interest into action.

  • Build canonical messaging framework and acquisition assets across personas and channels.
  • Collaborate cross-functionally to translate the offering into urgent, accessible narratives with clinical accuracy.
  • Establish learning loops and regulatory checks to improve PMM outputs and channel performance.
Neko Health logo

Neko Health

Neko Health is a Swedish health-tech company co-founded in 2018 by Hjalmar Nilsonne and Daniel Ek. Neko's vision is to create a healthcare system that can help people stay healthy through preventive measures and early detection. This requires completely reimagining the patient's experience and incorporating the latest advances in sensors and AI. Neko has developed a new medical scanning technology concept to make it possible to do broad and non-invasive health data collection that is convenient and affordable for the public.

Founded in 2018
Stockholm, Stockholm County, SWE
327 employees (23 in marketing)

Traffic Signals

Monthly Visitors
284.6K
Traffic Source Mix
Search
42.4%
Direct
44.8%
Referral
6.6%
Social
5%
Paid
0.9%

Headcount Trend

Current headcount: ~374

Marketing Team

Marketing Team Size
11 (3% of company)

Funding

Total Funding
$325.1M
Last Raise
$260M
Series B, 1 years ago

Funding History

  • Jan 2025
    Series B • $260M
  • Jul 2023
    Series A • $65.1M

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