Product Marketing Engineer

Dallas, TX (Unknown)

$75K/yr - $104K/yr (Est.)Mid Level2+ years exp

Posted 8 days ago

Job Summary

Own the go-to-market for the DINs to DWINs, driving NR growth while keeping profitability, and lead lifecycle marketing, key account engagement, and cross-functional product strategies.

  • Drive product lifecycle marketing from pre-RTM to post-RTM
  • Maintain relationships with top-tier customers and account managers
  • Coordinate pricing, campaigns and launches across teams

Job Description

Responsibilities

  • Drive DINs to DWINs to grow NR while maintaining profitability
  • Maintain close relationships with top tier customers and the respective account managers to understand opportunities
  • Develop product positioning and messaging that differentiates the products in the market, including finding adjacent markets and customers
  • Plan, manage and execute all marketing activities during the life cycle of a new product (Pre RTM, at RTM and post RTM)
  • Review competitive landscape and building strategies to address gaps
  • Interface with customers and TI field sales/applications to support DINs
  • Follow up weekly and monthly on opportunities; from price escalations, customer visits, sampling activity, etc.
  • Collaborate and communicate the product strategies effectively to cross functional teams - price, campaigns, internet marketing, launch etc.

Requirements

  • Bachelor's degree in Electrical Engineering, ECE, Computer Engineering or relevant engineering field
  • 2 years of relevant engineering experience

Preferred

  • Ability to establish strong relationships with key stakeholders critical to success, both internally and externally
  • Strong verbal and written communication skills
  • Ability to quickly ramp on new systems and processes
  • Demonstrated strong interpersonal, analytical and problem-solving skills
  • Ability to work in teams and collaborate effectively with people in different functions
  • Ability to take the initiative and drive for results
  • Strong time management skills that enable on-time project delivery
  • Understanding of embedded systems

Benefits

  • Benefits that benefit you. We offer competitive pay and benefits designed to help you and your family live your best life. Your well-being is important to us. Please find our country-specific benefits here
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Texas Instruments

4.1 Glassdoor

We are a global semiconductor company that designs, manufactures and sells analog and embedded processing chips for markets such as industrial, automotive, personal electronics, enterprise systems and communications equipment. At our core, we have a passion to create a better world by making electronics more affordable through semiconductors. This passion is alive today as each generation of innovation builds upon the last to make our technology more reliable, more affordable and lower power, making it possible for semiconductors to go into electronics everywhere. Learn more at TI.com.

Founded in 1996
Dallas, Texas, USA
33K employees (1,477 in marketing)
83% recommend to a friend
86% CEO approval

Salaries

SalaryGuide estimate

$75K/yr – $104K/yr

Modelled from 4 comparable roles.

See all Texas Instruments salaries

Marketing Team

Marketing Team Size
688 (2% of company)
Median Career Experience
9 years
Median Tenure
11.2 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$13.6B
Last Raise
$1.2B
Post IPO Debt, 10 months ago

Funding History

  • May 2025
    Post IPO Debt • $1.2B
  • Dec 2024
    Grant • $1.6B
  • May 2024
    Post IPO Equity • $2.5B

Traffic Signals

Monthly Visitors
5M
Monthly Google Ads Budget
$362K
Traffic Source Mix
Search
61.5%
Direct
31.9%
Referral
5.4%
Social
0.5%
Paid
0.6%

Headcount Trend

Current headcount: ~32.6K

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Product Marketing Engineer

Texas Instruments · Dallas, TX · Unknown