Responsibilities

• The Marketing Coordinator performs professional work developing and implementing communication, public relations, and marketing strategies to promote and expand public participation in recreational and cultural programs and activities.
• Work involves conceptualizing marketing and promotional plans for designated programs; producing and managing content on the department’s website and social media platforms; writing and designing print and digital marketing materials including brochures, flyers, advertisements, newsletters, and signage; representing the department in community events; engaging corporate sponsorships to support special events and programs; and managing the budget and procurement processes for marketing activities.
• This position involves frequent weekend and evening hours reflecting the department’s program activities.
• In coordination with the department director and the direct supervisor, develop and update annual marketing plan to promote the department’s programs and special events, defining the appropriate strategies and tactics to reach the multiple audiences served by the department.
• Establishes and maintains the department’s website and social media presence, ensuring adherence to professional standards and Town’s Social Media Policy; monitor multiple social media pages to ensure information is consistent and professionally presented; advise other department staff on the best use of social media.
• Designs and produces promotional materials for the events and programs; composes materials and edits information from others for marketing documents; assures consistent look for materials; reviews and approves marketing and communication materials developed by colleagues to ensure they meet the department’s brand and graphic standards.
• Prepares reports, correspondence and evaluations; assists with budget preparation and finances; keeps records of all expenses and monitors budget allocations.
• Works on special projects as assigned such as new departmental campaigns, new programs, and accreditation process.
• Provides support to other staff as needed. Performs other related duties as required.