PR Communications Specialist

Fort Lauderdale, FL (On-site)

Salary Not AvailableMid LevelFull time

Posted 6 months ago

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Job Summary

Drive content creation and storytelling across video, social, and blog channels to support PR goals.

  • Must-have: strong storytelling with CMS familiarity and basic analytics to measure impact.
  • Standout: cross-functional collaboration with the CCO and product marketing to align on-brand content needs.

Job Description

Responsibilities

  • Write, edit, and proofread content including video scripts, blog pots, press announcements and organic social media content across various platforms
  • Develop social-first narratives and campaign copy that feel native to each platform, with strong hooks, captions, and calls-to-action.
  • Collaborate with video producers and external vendors to ensure narrative continuity and on-brand messaging across all video projects.
  • Serve as an internal “go-to” resource and trainer for video-related tools
  • Create how-to guides, training decks, and short training videos to help sales, marketing, and other teams use these tools effectively
  • Research new tools, apps, platforms, and plugins that enhance PR, content creation, social media performance, and video storytelling.
  • Assist in planning and executing events, webinars, and thought-leadership initiatives (live and virtual).
  • Work closely with CCO as well as directors or higher level in product marketing, sales, and customer experience teams to capture content needs.
  • Ensure all content and communications are on-brand, consistent in tone and style, and aligned with broader marketing and PR strategies.
  • Monitor basic performance metrics (views, engagement, click-through rates) and provide input on optimization.

Requirements

  • Experience in a B2B or technology is a plus
  • Previous responsibility for updating or managing website content via a CMS.
  • Basic understanding of analytics (Google Analytics, HubSpot analytics, Meta analytics) to measure content performance.
  • Experience with simple video editing or content tools (e.g., Canva, Adobe Express, basic editing in Premiere/Final Cut, or similar) is a plus
  • Strong storytelling mindset with an eye for customer impact and outcomes.
  • Confident communicator—on email, in documents, and in live interviews.
  • Curious and resourceful: proactively researches tools, trends, and best practices.
  • Collaborative and comfortable receiving and giving feedback.
  • Detail-oriented yet able to move quickly and prioritize in a fast-paced environment

Preferred

  • Experience in a B2B or technology is a plus
  • Experience with simple video editing or content tools (e.g., Canva, Adobe Express, basic editing in Premiere/Final Cut, or similar) is a plus

Benefits

  • Comprehensive Healthcare/Dental/Vision Plans
  • 401K Retirement Plan with Company Match
  • Paid Vacation, Sick Time, and Additional Holidays (including your Birthday!)
  • Paid Volunteer Time
  • Paid Parental Leave
  • Hotwire Service Discounts – for employees who live on a property serviced by Hotwire. Discounted service offerings are provided for high-speed internet, video service, phone, and security service
  • Employee Referral Bonuses
  • Exclusive Entertainment Discounts/Perks
Hotwire Communications Ltd logo

Hotwire Communications Ltd

Hotwire Communications is a national leader in fiber optic technology, delivering advanced, customized telecommunications solutions to residential, commercial, senior-living, hospitality, and campus environments. We specialize in creating innovative, fiber-based networks that offer unparalleled performance and reliability, tailored to meet the unique needs of every customer we serve.

Founded in 2002
Fort Lauderdale, Florida, USA
1.5K employees (77 in marketing)

Traffic Signals

Monthly Visitors
26.3K
Traffic Source Mix
Search
47.4%
Direct
45.9%
Referral
5%
Social
0.5%
Paid
1.1%

Headcount Trend

Current headcount: ~1.5K

Marketing Team

Marketing Team Size
57 (4% of company)
Median Career Experience
14 years
Median Tenure
4.6 years

Funding

Last Raise
Private Equity, 5 years ago

Funding History

  • Apr 2021
    Private Equity

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