Physician Liaison / Healthcare Business Development at FYZICAL | Orem, UT

Physician Liaison / Healthcare Business Development

Orem, UT (Unknown)

Salary Not AvailableSenior LevelFull time

Posted 3 months ago

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Job Summary

Own the provider-referral growth engine within a defined territory, combining strategy, data-driven performance management, and field collaboration to expand partnerships and drive sustainable referral volume.

Growth ownership: develop a territory strategy with milestones and KPI-driven rigor to boost new sources and patient conversion.
Relationship engineering: build and maintain diverse referral networks across PCPs, specialists, hospitals, and non-traditional sources through active outreach and community presence.
Field execution: conduct regular in-person provider visits, events, and touchpoints while tracking activities and outcomes in CRM to inform strategy.

Job Description

Responsibilities

Develop and manage a strategic territory growth plan aligned with clinic and regional goals, with clear milestones and accountability checkpoints.
Analyze territory performance data on an ongoing basis, identifying trends, gaps, and opportunities to adjust strategy and maximize referral growth.
Collaborate closely with clinic directors, marketing, and regional leadership to ensure field activity is aligned with operational capacity and growth priorities.
Track all outreach activities, referral trends, and outcomes within CRM systems, maintaining accurate and timely documentation.
Build and manage a provider-facing territory strategy focused on long-term referral relationship development and measurable business growth.
Build and maintain strong, trust-based referral relationships across a broad spectrum of provider types, including: Primary Care Providers (PCPs) and internal medicine groups; Orthopedic, neurological, and pain management specialists; Surgical groups and ENTs; Optometrists and other allied health providers; Hospital systems and health network discharge planners.
Expand referral volume by deepening existing partnerships and consistently opening new provider relationships within the territory.
Develop strategic physician liaison relationships that position FYZICAL as a preferred rehabilitation and therapy partner within the community.
Identify and develop non-traditional referral sources including workers’ compensation case managers, commercial employers, athletic organizations and trainers, and senior living communities.
Represent FYZICAL at community events, BNI chapters, Chamber of Commerce gatherings, and local networking opportunities to strengthen brand visibility and generate referral leads.

Requirements

Track A — Licensed Clinician Transitioning into Market Development
Active licensure as a Physical Therapist or comparable clinical credential preferred
Genuine interest in transitioning from patient care into sales, marketing, provider relations, and territory leadership
Ability to use clinical knowledge to build immediate credibility with referral partners and provider audiences
Motivated to develop competencies in business development, CRM utilization, and performance-driven territory management
Comfortable shifting from treatment-based outcomes to market growth accountability
Strong understanding of healthcare ecosystems, referral patterns, and provider dynamics
Familiarity with clinic operations, new patient intake, and conversion tracking a plus
Track B — Experienced Healthcare Growth Professional
Bachelor’s degree required; Business, Marketing, Healthcare Administration, or a related field preferred

Nice to Have

Track A — Licensed Clinician Transitioning into Market Development
Active licensure as a Physical Therapist or comparable clinical credential preferred
Genuine interest in transitioning from patient care into sales, marketing, provider relations, and territory leadership
Ability to use clinical knowledge to build immediate credibility with referral partners and provider audiences
Motivated to develop competencies in business development, CRM utilization, and performance-driven territory management
Comfortable shifting from treatment-based outcomes to market growth accountability
Strong understanding of healthcare ecosystems, referral patterns, and provider dynamics
Familiarity with clinic operations, new patient intake, and conversion tracking a plus
Track B — Experienced Healthcare Growth Professional
Bachelor’s degree required; Business, Marketing, Healthcare Administration, or a related field preferred

Benefits

Generous base salary, commensurate with experience
Additional performance incentives tied to measurable growth outcomes
Comprehensive benefits package, including premium health insurance
100% employer-paid dental, vision, life, and LTD coverage
401(k) with company match
Generous PTO and paid holidays
Career growth opportunities within a rapidly expanding national healthcare organization