Requirements

• Bachelor’s degree.
• Approximately 8–10 years of experience in performance marketing, digital marketing, marketing strategy, channel planning, activation, or related disciplines.
• Strategy experience within an advertising or media agency, management consulting firm, or similar advisory environment.
• Strong knowledge of paid media, search, social, programmatic, CRM, audience strategy, website and conversion optimization, experimentation, attribution, and performance measurement.
• Demonstrated success creating standards, frameworks, processes, playbooks, or operating models that improve organizational performance.
• Ability to lead complex cross-functional work and influence stakeholders in a highly matrixed organization.
• Strong business acumen, with the ability to connect marketing choices to customer behavior, demand, sales, inventory, pricing, incentives, competitive activity, and market dynamics.
• Ability to distill complex data and information into clear strategic implications, decisions, and executive-ready recommendations.
• Strong facilitation, communication, relationship-building, and change-management skills, with the objectivity to challenge constructively and build trust across teams.

Preferred

• Experience in automotive, retail, consumer products, technology, financial services, or another complex omnichannel industry.
• Ability to bring structure to ambiguity, turning broad objectives into repeatable processes and clear standards.
• Experience working globally and adapting enterprise frameworks to local-market needs.
• Familiarity with marketing technology, customer data, analytics, dashboards, measurement frameworks, and data visualization.

Benefits

• Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.