Performance Marketing Strategy & Operations Lead

USA (On-site)

$140K/yr – $187K/yrSenior Level8+ years expFull time

Posted 9 hrs ago

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Job Summary

Own and drive data-driven performance marketing strategies across paid channels, leading cross-functional programs, governance, and framework implementation to improve measurement and outcomes.

Lead cross-functional initiatives and influence stakeholders across a matrixed org.
Translate complex data into executive-ready recommendations and scalable operating models.

Job Description

Requirements

Bachelor’s degree.
Approximately 8–10 years of experience in performance marketing, digital marketing, marketing strategy, channel planning, activation, or related disciplines.
Strategy experience within an advertising or media agency, management consulting firm, or similar advisory environment.
Strong knowledge of paid media, search, social, programmatic, CRM, audience strategy, website and conversion optimization, experimentation, attribution, and performance measurement.
Demonstrated success creating standards, frameworks, processes, playbooks, or operating models that improve organizational performance.
Ability to lead complex cross-functional work and influence stakeholders in a highly matrixed organization.
Strong business acumen, with the ability to connect marketing choices to customer behavior, demand, sales, inventory, pricing, incentives, competitive activity, and market dynamics.
Ability to distill complex data and information into clear strategic implications, decisions, and executive-ready recommendations.
Strong facilitation, communication, relationship-building, and change-management skills, with the objectivity to challenge constructively and build trust across teams.

Preferred

Experience in automotive, retail, consumer products, technology, financial services, or another complex omnichannel industry.
Ability to bring structure to ambiguity, turning broad objectives into repeatable processes and clear standards.
Experience working globally and adapting enterprise frameworks to local-market needs.
Familiarity with marketing technology, customer data, analytics, dashboards, measurement frameworks, and data visualization.

Benefits

Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.

General Motors

3.7 Glassdoor

General Motors’ vision is to create a world with Zero Crashes, Zero Emissions and Zero Congestion, and we have committed ourselves to leading the way toward this future. Today, we are in the midst of a transportation revolution, and we have the ambition, the talent and the technology to realize the safer, better and more sustainable world we want. As an open, inclusive company, we’re also creating an environment where everyone feels welcomed and valued for who they are. One team, where all ideas are considered and heard, where everyone can contribute to their fullest potential, with a culture based in respect, integrity, accountability and equality. Our team brings wide-ranging perspectives and experiences to solving the complex transportation challenges of today and tomorrow.For information on the GM Privacy Statement, please visit http://www.gm.com/privacy-statement.html

Founded in 1908

Detroit, Michigan, USA

107K employees (5,243 in marketing)

www.gm.com

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