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General Motors

Brand

3.7
  • Overview
  • Salaries
  • People
  • Funding
  • Audience
  • News
  • Links
  • Insights
  • Jobs

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Company overview

General Motors’ vision is to create a world with Zero Crashes, Zero Emissions and Zero Congestion, and we have committed ourselves to leading the way toward this future. Today, we are in the midst of a transportation revolution, and we have the ambition, the talent and the technology to realize the safer, better and more sustainable world we want. As an open, inclusive company, we’re also creating an environment where everyone feels welcomed and valued for who they are. One team, where all ideas are considered and heard, where everyone can contribute to their fullest potential, with a culture based in respect, integrity, accountability and equality. Our team brings wide-ranging perspectives and experiences to solving the complex transportation challenges of today and tomorrow.For information on the GM Privacy Statement, please visit http://www.gm.com/privacy-statement.html
Founded in 1908
Detroit, Michigan, USA
107K employees (5,243 in marketing)
www.gm.com
65% recommend to a friend
53% positive business outlook

People

Marketing leadership

Norm de Greve
Norm de Greve
Global Chief Marketing Officer
At the company for 3 years 3 months
Claudia Stratmann
Chief Marketing Officer, Customer Care and Aftersales
At the company for 29 years 3 months
Nick Mulholland
Nick Mulholland
Vice President Brand & Product Communications
At the company for 1 year 5 months
Anish Koppula
Anish Koppula
Global Head, Marketing Measurement Science
At the company for 1 year 11 months

Hiring activity

Open marketing jobs over time

103 open now

Headcount trend

Company growth over the last 12 months

Funding

Total funding

$8.5B

Last raise

$2B

Post IPO Debt, 11 months ago

Funding history

May 2025

Post IPO Debt General Motors · $2B

Oct 2024

Grant General Motors · $8M

Jul 2024

Grant General Motors · $500M

Oct 2023

Post IPO Debt General Motors · $6B

Feb 2011

Grant General Motors · $150.9K

Audience

Monthly website visitors
6M
Month over month-0.8%
Quarter over quarter+1.5%
Top sourceDirect (47%)
Ad budget per month$612.7K
Average search rank54.4
Traffic source mix
Direct
47%
Referral
32%

News

GM's new product chief Sterling Anderson eyes technology renaissance for automaker
Dec 4, 2025 • CNBC
General Motors Invests $500M In Factory to Double Down on Gas-Powered Cars
Dec 1, 2025 • Autoblog
General Motors invoking 1,140 layoffs at Detroit's Factory Zero
Nov 26, 2025 • CBS News

Links

www.gm.comLinkedInCrunchbaseX (Twitter)
Glassdoor

Loading insights...

Headcount +13.4% year over year

Nov 2007

Grant General Motors · $354.4K

Search
18.8%
Paid referral
1.7%
Social
0.4%

LinkedIn followers

Follower count and growth

Total followers

3.5M

12-mo growth

+6.6%

Monthly growth

+0.8%

Salaries

Typical salary range

$85,100 – $135,900

/ yr

Median base

$125,000

Median total

$125,000

Median experience

6.5 years

Submissions

20

Pay by role

Communications

3 submissions

See what every role pays at General Motors

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Contribute

Open positions103 open marketing positions

General Motors logo

2027 Summer Intern - Creative Design (Interior/Exterior)

General Motors

Pasadena, CA (On-site)

In-houseFull-time
3 days ago
General Motors logo

Senior Manager, Financial Communications: Technology and Innovation 

General Motors

Mountain View, CA (Hybrid)

$186K/yr - $259K/yrIn-houseFull-time
8 days ago
General Motors logo

Senior Software Engineer, AI-Accelerated Digital Commerce

General Motors

Sunnyvale, CA (Hybrid)

$129K/yr - $198K/yrIn-houseFull-time
13 days ago
General Motors logo

Staff Software Engineer, AI-Accelerated Digital Commerce

General Motors

Sunnyvale, CA (Hybrid)

$160K/yr - $246K/yrIn-houseFull-time
13 days ago
General Motors logo

Staff Systems Engineer– Automotive Network Communications

General Motors

Milford, MI (Hybrid)

$160K/yr - $291K/yrIn-houseFull-time
2 weeks ago
General Motors logo

Senior Manager, Financial Communications: Technology and Innovation

General Motors

USA (Hybrid)

$186K/yr - $259K/yrIn-houseFull-time
2 weeks ago
View all 103 jobs

General Motors insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded
1908
Headquarters
Detroit, Michigan
Employees
10001+
13.4% growth last 12mo
Marketing team
5,243
5% of company
96 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result
Low risk
Late-stage · Growing 13.4% last 12 months · More mature · Recently funded
Trend
2020-01-06 -> 2025-12-01
Headcount (12 months)
+13.4%
Last funding round
11 months ago
Negative news (120 days)
0
Risk score0/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors
6M
Month over month-0.8%
Quarter over quarter+1.5%
Top sourceDirect (47%)
Traffic source mix
Direct
47%
Referral
32%
Search

Competitors and search

Shows competitors and key search metrics in one view.

Main result
148 competitor sites
Search traffic: 860.9K organic clicks / 60.3K paid clicks
Organic competitors
0
Paid competitors
5
Keyword change
+48,621
Ad budget per month
$612.7K
Average search rank
54.4
Paid competitors5

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Job openings

Shows open jobs, growth, and role changes.

Main result
22 open jobs
Open jobs trend: —
Trend

Marketing team size

Shows saved marketing team size.

5,243
5% of the company • 96 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team
Based on saved marketing team size: 5,243.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings
Overall rating
3.7 / 5
Work-life balance
3.7 / 5
Culture
3.5 / 5
Diversity & inclusion
3.9 / 5
Recommend to a friend
65%
Positive business outlook
53%

Funding

Shows saved funding data.

Total funding
$8.5B
Last raise
Post IPO Debt
11 months ago
Funding details
Amount raised
$8.5B
Last round
Post IPO Debt
Last fundraise
11 months ago

News

Shows saved company news.

GM's new product chief Sterling Anderson eyes technology renaissance for automaker
Dec 4, 2025 • CNBC
General Motors Invests $500M In Factory to Double Down on Gas-Powered Cars
Dec 1, 2025 • Autoblog
General Motors invoking 1,140 layoffs at Detroit's Factory Zero
Nov 26, 2025 • CBS News
18.8%
Paid referral
1.7%
Social
0.4%

Total followers

3.5M

12-mo growth

+6.6%

Monthly growth

+0.8%

2023-12-01 -> 2026-03-01
Open jobs growth
—
Biggest role change
—
Latest open role
Vehicle Test Automation Scripter