Responsibilities

• Paid Advertising & Lead Generation: Manage and improve paid marketing campaigns, primarily through: - Meta / Facebook / Instagram Ads - Google Ads where appropriate - Retargeting - Lead-generation campaigns - Ecommerce campaigns
• Conversion & Marketing Strategy: Evaluate ad creative, hooks and messaging, offers, audiences, landing pages, lead forms, calls to action, customer objections, social proof, follow-up; think about why customers would click and buy
• Email Marketing & Lead Follow-Up: Improve how we market to existing customers and leads; Promotional email campaigns; Lead nurture sequences; Quote follow-up; Abandoned-cart or abandoned-lead follow-up; Product launches; Re-engagement campaigns; Customer segmentation; Basic email automation
• Social Media & Creative Support: May help guide or contribute to organic social media; provide input on content audiences want to see, hooks, trust-building, buying intent; content may be posted when appropriate to support lead and sales goals
• Working Relationship context: This is a part-time independent contractor engagement with a base retainer plus a results-based bonus, with a defined 90–120 day performance review; strong results may lead to more hours, budget, and long-term relationship

Requirements

• Hands-on Meta Ads experience
• Have managed real advertising budgets
• Understand lead generation
• Understand ecommerce
• Understand conversion optimization
• Understand email marketing
• Can analyze campaign performance
• Understand what makes marketing creative convert
• Can explain why a campaign is working or failing
• Are proactive and comfortable working independently

Preferred

• Experience with GoHighLevel is a plus
• Experience with Klaviyo, HubSpot, ActiveCampaign, Mailchimp, or similar platforms is also valuable.