Echelon Fitness Multimedia, LLC

Performance Marketing Manager

Stuart, FL (On-site)

Salary Not AvailableMid LevelSalaried Ft

Posted 4 months ago

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Job Summary

Drive performance marketing and site optimization for Echelon’s DTC and Amazon presence, with cross‑functional leadership across marketing and creative teams.

  • Own website performance, CRO, and user experience for DTC sites.
  • Must-have: Proven performance marketing and Amazon sales/ads experience.
  • Standout: Orchestrates cross‑functional teams and agency partners to meet growth goals.

Job Description

Responsibilities

  • Website Oversight: Manage the performance, conversion rate optimization (CRO), and user experience of Echelon Fitness’s direct-to-consumer websites.
  • Amazon Strategy: Oversee the Amazon team to drive sales, optimize listings, manage Amazon advertising campaigns, and ensure brand consistency on the platform.
  • Advertising Management: Lead the internal advertising team in planning, executing, and optimizing paid media campaigns across search, social, and display channels.
  • Agency Coordination: Act as the primary point of contact for our CTV agency, ensuring campaigns align with broader marketing goals and effectively reach our target audience.
  • Data Analysis & Reporting: Monitor campaign performance, conduct A/B testing, and analyze key metrics to inform targeting, creative decisions, and budget allocation. Provide regular reports to stakeholders.
  • Cross-Functional Collaboration: Work closely with creative, content, and product teams to develop high-performing assets and ensure all initiatives align with brand guidelines and business objectives.

Requirements

  • Proven experience in performance marketing, digital marketing, or a similar role, preferably within the e-commerce, fitness, or consumer goods sectors.
  • Strong understanding of website optimization and e-commerce platforms.
  • Demonstrated success in managing Amazon sales channels and advertising.
  • Expertise in managing paid media campaigns (Google Ads, Meta Ads, etc.) and analyzing performance metrics.
  • Experience collaborating with external agencies, specifically in the CTV or programmatic advertising space.
  • Exceptional analytical skills with the ability to translate data into actionable insights.
  • Strong leadership and communication skills, with the ability to manage teams and collaborate effectively across departments.