Performance Marketing Manager at Echelon Fitness Multimedia, LLC | Stuart, FL

Performance Marketing Manager

Stuart, FL (On-site)

Salary Not AvailableMid LevelSalaried Ft

Posted 5 months ago

Job Summary

Drive performance marketing and site optimization for Echelon’s DTC and Amazon presence, with cross‑functional leadership across marketing and creative teams.

Own website performance, CRO, and user experience for DTC sites.
Must-have: Proven performance marketing and Amazon sales/ads experience.
Standout: Orchestrates cross‑functional teams and agency partners to meet growth goals.

Job Description

Responsibilities

Website Oversight: Manage the performance, conversion rate optimization (CRO), and user experience of Echelon Fitness’s direct-to-consumer websites.
Amazon Strategy: Oversee the Amazon team to drive sales, optimize listings, manage Amazon advertising campaigns, and ensure brand consistency on the platform.
Advertising Management: Lead the internal advertising team in planning, executing, and optimizing paid media campaigns across search, social, and display channels.
Agency Coordination: Act as the primary point of contact for our CTV agency, ensuring campaigns align with broader marketing goals and effectively reach our target audience.
Data Analysis & Reporting: Monitor campaign performance, conduct A/B testing, and analyze key metrics to inform targeting, creative decisions, and budget allocation. Provide regular reports to stakeholders.
Cross-Functional Collaboration: Work closely with creative, content, and product teams to develop high-performing assets and ensure all initiatives align with brand guidelines and business objectives.

Requirements

Proven experience in performance marketing, digital marketing, or a similar role, preferably within the e-commerce, fitness, or consumer goods sectors.
Strong understanding of website optimization and e-commerce platforms.
Demonstrated success in managing Amazon sales channels and advertising.
Expertise in managing paid media campaigns (Google Ads, Meta Ads, etc.) and analyzing performance metrics.
Experience collaborating with external agencies, specifically in the CTV or programmatic advertising space.
Exceptional analytical skills with the ability to translate data into actionable insights.
Strong leadership and communication skills, with the ability to manage teams and collaborate effectively across departments.