Responsibilities

• Designing and building scalable acquisition systems across paid, organic, and lifecycle channels
• Strategic and repeatable delivery of consistent MQL pipeline
• Developing automated workflows for campaign creation, optimization, and reporting using APIs and AI tools
• Creating high-velocity experimentation frameworks across ads, landing pages, and funnel conversion points
• Leveraging LLMs and AI tools to generate, test, and iterate on ad creatives and messaging at scale
• Building and maintaining marketing data pipelines (e.g., connecting CRM, product data, and ad platforms)
• Analyzing funnel performance, attribution, and conversion trends
• Partnering with RevOps, Sales, and Product to improve lead quality, routing, and conversion rates
• Optimizing conversion rates across the website and key funnel steps (visitor → lead → opportunity)
• Identifying and testing new acquisition channels, including emerging AI-native platforms
• Supporting and enhancing signal-based and intent-driven marketing programs

Requirements

• 7+ years of experience in performance marketing or demand generation in B2B SaaS
• Depth of expertise in traditional and breakthrough demand generation principles and practices, including but not limited to PPC, Outbound, Email, CRO, SEO, how to reach the right audience, and campaign measurement and optimization
• Experience working with AI-forward products or marketing AI-driven solutions
• Proven track record of driving pipeline and revenue (not just leads) from paid channels
• Deep understanding of attribution, funnel metrics, and B2B buying journeys
• Experience managing agencies and cross-functional stakeholders
• Creativity and problem-solving skills – you have the ability to come up with new and innovative ideas for marketing campaigns, as well as solve problems that may arise during the execution of marketing campaigns using new technologies
• Strong analytical skills and comfort working with performance data and reporting tools
• Familiarity with marketing tech stacks such as HubSpot, Salesforce, Clearbit, Apollo, Navattic, and Asana
• Experience experimenting with and using AI tools for campaign optimization, creative generation, and workflow automation
• Excellent communication and collaboration skills
• Experience in CX and/or AI-native SaaS companies
• Experience with CRO and landing page optimization
• Familiarity with intent-based or signal-driven marketing

Benefits

• Kustomer offers an array of benefits including competitive salaries and stock options.
• In the U.S. we offer 100% healthcare coverage, 401K, WiFi and Mobile reimbursement, and a generous vacation policy; in the UK we also offer pension, supplemental health insurance and other perks.