LaRue

Performance Marketing and Growth Lead

USA (Remote)

Salary Not AvailableSenior Level4+ years expFull time

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive a performance marketing engine around Canvas UGC and creator-led paid social to turn content into revenue.

  • Own sourcing, briefing, testing, and scaling Canvas UGC creators.
  • 4–6+ years in performance marketing or influencer/UGC campaigns.
  • End-to-end, data-driven campaign execution with measurable impact.

Job Description

Responsibilities

  • Manage and scale Canvas UGC creators, our high-volume, brand-owned content incubator
  • Build and refine repeatable systems for sourcing, briefing, testing, and scaling creator content
  • Launch and optimize campaigns across TikTok including Spark Ads and TikTok Shop, and Meta
  • Turn organic content into high-performing paid ads
  • Build and execute creative testing frameworks
  • Analyze performance across CPA, CTR, and CVR and translate insights into stronger briefs
  • Collaborate across PR, affiliate, and growth teams

Requirements

  • 4 to 6+ years in performance marketing, paid social, or influencer or UGC marketing
  • Hands-on experience with Meta Ads Manager and TikTok Ads Manager
  • Strong understanding of UGC and creator-led growth strategies
  • Proven ability to manage creators and execute data-driven campaigns
  • Analytical mindset with a bias toward testing and iteration
  • Comfortable in a fast-paced, remote environment
  • Basic understanding of AI tools and how they can be applied to marketing workflows
  • Proven track record of personally launching, optimizing, and scaling campaigns (not just managing or delegating)

Preferred

  • TikTok Shop and creator commerce experience
  • Spark Ads, whitelisting, or Sideshift
  • GEO or marketplace search such as TikTok Shop, Amazon, or retail media
  • Affiliate or performance PR background
  • Experience using AI tools for creative generation, testing, or campaign optimization
  • Familiarity with AI-driven content platforms such as Arcads.ai or similar tools
  • We are increasingly integrating AI into our workflows. Bonus points if you have experience using AI tools for creative generation, testing, or optimization
  • Understanding how AI can enhance UGC production, ad iteration, or general workflows
  • Experience with tools like Arcads.ai or similar AI-driven content platforms
  • Ability to incorporate AI into day-to-day workflows to move faster, test more, and improve performance outcomes

Benefits

  • Fully remote
  • Environment that rewards initiative
  • High-growth environment with real career acceleration
  • Full suite of medical, dental, wellness benefits