Responsibilities

• Creative Roadmap: Design and lead full-funnel creative strategy across acquisition and retention.
• Offer Strategy: Develop compelling, conversion-driven offers that increase CTR, CVR, AOV, and LTV and decrease CAC, CPO.
• Full-Funnel Messaging: Direct visual and copy strategy across Ads (creative only), Scripts, Landing Pages, and Retention flows.
• Campaign Architect: Determine which creative concepts to launch, iterate, and scale.
• Post-Mortem Analysis: Deconstruct win/loss data to uncover the “why” behind performance.
• Testing Frameworks: Build structured testing hypotheses to lower CPA and increase LTV.
• Conversion Mapping: Ensure seamless narrative flow from scroll → click → landing page → checkout → post-purchase.
• Trend Awareness: Stay ahead of wellness and consumer trends to keep creative differentiated and current.
• Partner with Brand, Creative, Paid Media, and Operations teams to align performance and identity.
• Own CRM and lifecycle marketing strategy across email, SMS, and retention initiatives.

Requirements

• 4–6+ years in DTC, eCommerce, performance marketing, or growth roles.
• Proven ability to scale revenue through creative strategy and lifecycle marketing.
• Experience building and managing affiliate or creator programs.
• Strong analytical skills — fluent in performance metrics, cohort analysis, attribution, and unit economics.
• Experience with CRM platforms (Klaviyo preferred).
• Ability to balance brand storytelling with disciplined, data-led execution.
• Clear communicator who can align internal teams and external partners around growth objectives.

Benefits

• Day one health benefits with multiple options to best fit your healthcare needs
• 401k match up to 4%
• Paid maternity and parental leave
• $150/quarter wellness benefit
• $75/month cell phone reimbursement
• $100/month in free company product
• Free lunch twice a week in our Wheat Ridge Office
• Free office snacks
• Paid Holidays
• Generous self-managed paid time off program