Performance Creative Strategist – Meta & TikTok (Remote | Full-Time or Part-Time) at GroomHere | USA | $4K/mo – $8K/mo

Performance Creative Strategist – Meta & TikTok (Remote | Full-Time or Part-Time)

USA (Remote)

$4K/mo – $8K/moMid LevelFull time

Posted 4 months ago

The other 99% submit and hope. You're about to do something different.

Drive creative strategy and production for Meta and TikTok ads to improve performance for a fast-growing ecommerce brand.

Own weekly ad concepts and testing frameworks from ideation to launch.
Must-have: Proven experience creating Meta or TikTok ad creatives.
Standout: Ability to analyze CTR, CPA, ROAS and turn insights into new concepts.

Develop and continuously refine our creative strategy for Meta and TikTok ads, including: identifying winning angles and messaging; developing strong hooks; building creative testing frameworks; researching competitor ads and market trends
Generate new ad concepts every week, including: hooks; storytelling angles; creative formats; testing hypotheses
Write high-converting UGC-style ad scripts designed for paid social. This includes: hook writing; storytelling structure; messaging optimized for performance ads
Identify and collaborate with content creators to produce engaging ad creatives
Prepare weekly creative briefs for editors and creators and oversee the creative process from concept to launch
Analyze ad performance metrics such as CTR, CPA, ROAS, and engagement, and use insights to improve future creatives
Repurpose existing videos and photos into new ad variations and creative concepts