Responsibilities

• Partner Marketing Strategy & Execution
• - Support the development and execution of marketing plans for assigned university partners, spanning digital, content, and enrollment marketing
• - Translate partner goals and program priorities into campaign briefs, timelines, and channel plans
• - Apply established best practices in audience targeting, messaging, and channel selection based on data and prior program performance
• - Coordinate day-to-day execution of marketing initiatives from kickoff through launch, reporting, and program changes and optimization
• Cross-Functional Coordination
• - Serve as the connective tissue between partner needs and HCE's marketing functions: Digital/Paid Media, Content, Creative and Analytics
• - Contribute to campaign briefs, creative feedback, and messaging inputs in partnership with subject-matter specialists
• - Keep projects on track across multiple partners and workstreams simultaneously, flagging risks or delays early
• Reporting & Insights

Requirements

• - 3–5 years of marketing experience, ideally in higher education, online program management (OPM), or an agency/professional services environment serving higher ed clients
• - A generalist marketing background - meaningful exposure across two or more of the following: digital/paid media, content marketing, SEO, email/lifecycle marketing, creative development, or marketing analytics
• - Bachelor\'s degree in Marketing, Communications, Business, or a related field (or equivalent practical experience)
• - Experience supporting integrated marketing campaigns across both digital and traditional channels
• - Strong project management instincts - comfortable managing multiple priorities, timelines, and stakeholders at once
• - Clear, professional written and verbal communication; comfortable presenting performance updates to non-marketing stakeholders
• - Working familiarity with marketing and enrollment tools such as Slate, Salesforce, HubSpot, or GA4 (or a demonstrated ability to get up to speed on new platforms quickly)
• - A curious, data-informed approach to problem-solving - comfortable using research and performance data to inform recommendations, even without deep specialization in analytics

Preferred

• - Direct experience with OPM industry dynamics - enrollment funnels, CPL/CPS, discount rate, or academic program marketing
• - Exposure to paid search, paid social, or programmatic campaign management
• - Experience in a client-facing or account-based marketing role

Benefits

• - Opportunity to participate in building something important
• - Casual work environment in Cherry Creek
• - Experienced management team that enjoys the work – and loves education
• - Competitive salary
• - Medical/Dental/Vision Insurance
• - 401K plan
• - Unlimited PTO policyWellness Program
• - Flexible work model
• - Community giving/volunteer program