Responsibilities

• Execute end-to-end paid social media campaigns including strategy, budgeting, creative briefing, QA, tracking, optimization, and reporting
• Maintain media spend per client expectations
• Develop KPI dashboards to share with clients and management
• Knowledge of eCommerce, Affiliate Marketing, Retail and Online Shopping marketing tactics
• Optimize paid media campaigns to accelerate client earnings and ROAS
• Evaluate campaign analytics and metrics to gauge success of paid meta campaigns
• Actively measure and execute A/B split testing for ad copy, creative and other variables to ensure optimal campaign performance
• Compile monthly reports for our clients with insights and analysis of campaign performance
• Participate in select agency services meetings with clients
• Perform additional duties as assigned