Senior Paid Media Manager
81 & Sunny - Digital Media Investments
Sarasota, FL (Remote)
$95K/yr - $120K/yrAgencyFull-timeSenior level5+ years exp.
3 hrs ago
Paid Media Strategist
USA (Remote)
Salary Not AvailableSenior Level4+ years expFull time
Posted 3 months ago
Job Summary
Own paid social campaigns end to end for ecommerce clients with a clear emphasis on ROAS, budget adherence and client reporting.
- Growth/Performance: Own Meta ad campaigns from strategy through testing, optimization, and reporting.
- Operations: Maintain spend per client and build KPI dashboards for clients and leadership.
- Analytics: Evaluate campaign metrics and run A/B tests to lift performance and compile monthly insights.
Job Description
Responsibilities
- Execute end-to-end paid social media campaigns including strategy, budgeting, creative briefing, QA, tracking, optimization, and reporting
- Maintain media spend per client expectations
- Develop KPI dashboards to share with clients and management
- Knowledge of eCommerce, Affiliate Marketing, Retail and Online Shopping marketing tactics
- Optimize paid media campaigns to accelerate client earnings and ROAS
- Evaluate campaign analytics and metrics to gauge success of paid meta campaigns
- Actively measure and execute A/B split testing for ad copy, creative and other variables to ensure optimal campaign performance
- Compile monthly reports for our clients with insights and analysis of campaign performance
- Participate in select agency services meetings with clients
- Perform additional duties as assigned
URLgenius
URLgenius is the leading global provider of SDK-free app linking and QR app marketing experiences. Trusted by leading luxury, financial, and consumer brands,marketing teams and their agencies can create seamless campaign experiences that optimize conversion, engagement, and revenue, without compromising PII data.
Marketing Team
Marketing Team Size
5 (20% of company)
Marketing Roles Posted (Last 30 Days)
1
Headcount Trend
Current headcount: ~25
Links
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