Responsibilities

• Agency Management & Liaison: Serve as the main point of contact between internal Marketing/Creative team and the agencies
• Agency Management & Liaison: Translate company goals, promotions, and brand priorities into clear campaign briefs
• Agency Management & Liaison: Review and approve media plans, targeting strategies, budgets, and creative recommendations
• Agency Management & Liaison: Ensure agency deliverables are accurate, timely, and aligned with KPIs
• Agency Management & Liaison: Facilitate regular performance meetings and strategic planning sessions with internal and external teams
• Paid Media Strategy & Oversight: Collaborate on strategy across platforms including: Google Ads (Search, PMax, YouTube)
• Paid Media Strategy & Oversight: Meta (Facebook & Instagram), LinkedIn, TikTok, TikTok Shop, Amazon
• Paid Media Strategy & Oversight: Out of Home (OOH) and other channels
• Paid Media Strategy & Oversight: Evaluate audience targeting based on persona pillars, bidding strategies, and campaign structures
• Performance Monitoring & Optimization: Collaborate with Incrementality and analyze performance data to drive actionable recommendations
• Performance Monitoring & Optimization: Monitor KPIs such as ROAS, CPA, CAC, CTR, MER, conversion rate, and revenue contribution
• Cross-Functional Collaboration: Partner with Marketing/Creative, Brand Partnerships, Sales, and E-commerce teams to align messaging and offers
• Cross-Functional Collaboration: Provide paid media insights to inform broader marketing strategy and stakeholder communications
• Cross-Functional Collaboration: Support campaign launches, seasonal promotions, and product releases
• Reporting & Communication: Prepare executive-level performance summaries for CEOs and Marketing Director

Requirements

• 3–6+ years of experience in paid media, performance marketing, or digital advertising
• Experience working directly with or within a digital marketing/ad buying agency
• Strong understanding of paid media platforms, including Google Ads (Search, PMax, YouTube), Meta (Facebook & Instagram), LinkedIn, TikTok, TikTok Shop, Amazon, OOH
• Basic understanding of incrementality testing as it pertains to channel spend and KPIs
• Proficiency in analytics tools such as Google Analytics, Meta, and other data visualization platforms
• Strong analytical and reporting skills
• Ability to manage multiple projects and stakeholders
• Excellent communication and presentation skills
• Experience working within apparel verticals