Responsibilities

• Campaign Build, Optimization & Budget Management
• Own the day-to-day build and management of paid campaigns across Google Ads (Search, PMax, Demand Gen, YouTube), Meta, TikTok, Snapchat, Pinterest, LinkedIn, and any additional platforms worth testing.
• Structure accounts for scale: campaign taxonomy, ad-group logic, audience layers, bidding strategy, naming conventions, and asset organization.
• Perform daily optimization across every active account: bid adjustments, negatives, audience pruning, budget reallocation, and creative rotation to hold or improve target CPA, ROAS, and payback.
• Manage monthly spend at the $250K+ level with the discipline to scale up when performance holds and pull back before CPA breaks.
• Deploy advanced bidding strategies (tCPA, tROAS, Advantage+, PMax, value-based) with a clear point of view on when to let the machine run and when to override it.
• Serve as the primary liaison with ad platform reps: secure beta access, resolve policy escalations, unlock account suspensions quickly.
• Tracking, Attribution & Analytics
• Own end-to-end event tracking and conversion setup across GTM, GA4, server-side infrastructure, MMP/attribution tools (Datahash, PostHog, or similar), and platform pixels/CAPIs.
• Enforce tracking discipline: clean UTMs, correct conversion events, deduplicated pixels, and a documented measurement plan before every launch.

Requirements

• Hands-on paid media experience directly planning, buying, and managing full-funnel paid campaigns across paid search, paid social, and paid video, preferably at a consumer subscription, marketplace, mobile-first, or dating/social platform.
• Deep, in-the-tool fluency in Google Ads and Meta Ads Manager.
• Direct hands-on experience with at least one of TikTok, Snapchat, Pinterest, or LinkedIn is expected; multiple is a strong plus.
• Tracking and analytics expertise. Working knowledge of GTM, GA4, server-side tracking, and CAPI setups.
• Strong analytical fluency. Comfortable in Excel/Sheets (pivot tables, VLOOKUPs, data modeling) and in Looker, Tableau, or the warehouse to pull your own reads. SQL is a strong plus.
• Ready to run on day one. You can audit an existing ad account, identify what is misstructured or wasteful, and ship a better-instrumented campaign in week one.
• AI fluency. You already use ChatGPT, Claude, or similar in your daily workflow to generate ad copy variants, brief creative, analyze account performance, and replace work you used to do by hand.
• Operator's discipline. You ship on time, your QA is tight, your naming is clean, and you document what you did.

Preferred

• Experience inside a consumer subscription business or a top consumer/DTC agency, with a track record scaling spend while holding CAC and payback.
• Google Ads and Meta Blueprint certifications, or equivalent demonstrated proficiency.
• Hands-on experience with AI-driven media buying, creative generation, and optimization tools.

Benefits

• Health, dental, vision, 401(k), and a standard benefits package.