Paid Media Specialist

Charleston, SC (Remote)

$68K/yr – $73K/yrMid Level2+ years expOther

Posted 2 weeks ago

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Job Summary

Own data-driven paid media for auto dealership campaigns, turning GA4 insights into CPA/ROAS improvements across Google and Meta while juggling multiple accounts.

  • Campaign Management: Build and optimize multi-channel programs with independent ownership and clear performance targets.
  • Analytics & Reporting: Translate data into stakeholder-ready insights and actionable recommendations.
  • Stakeholder Collaboration: Present findings to dealership leadership and coordinate across teams to meet tight deadlines.

Job Description

Responsibilities

  • Strong analytical skills, with experience in Google Analytics, bid management, and ad serving platforms
  • Proven ability to develop and optimize multi-channel campaigns independently
  • Excellent communication skills and experience presenting data insights to stakeholders
  • Ability to thrive in a fast-paced environment and manage multiple projects under tight deadlines
  • Experience preparing marketing and other reports and presenting to dealership management/leadership.

Requirements

  • Tier 1 automotive advertising agency experience (Required).
  • Active Google Ads Search Certification (Required).
  • 2 years of experience managing digital advertising campaigns across Google Ads and Meta Ads platforms.
  • Proficiency in GA4 and digital campaign reporting tools.
  • Strong analytical skills with the ability to interpret data and provide actionable insights.
  • Results driven ability with familiarity of CPA, CPC, CTR, and ROAS.
  • Ability to manage multiple projects and accounts with attention to detail.
  • Experience preparing marketing and other reports and presenting to dealership management/leadership.

Benefits

  • Collaborative work environment and customer centric culture
  • Hudson Academy: Continuous training and professional development
  • Paid Time Off: Full-time employees can accrue up to 10 PTO days per year.
  • Medical, Dental, Vision, and Life Insurance
  • 401k program
  • Employee discounts on products & services
Hudson Automotive Group logo

Hudson Automotive Group

3.7 Glassdoor

Our dealerships offer a wide variety of quality vehicles and award-winning service to provide an exceptional experience all around. We take great pride in customer satisfaction at all our locations and are also active members of the community, proudly supporting local charities and organizations.Our dealerships have been repeatedly recognized for outstanding customer service and have received the Toyota President’s Award, the Nissan Global Award, Ford’s President’s Award and Honda's President’s Award for their dedication to excellence.

Founded in 1948
Charleston, South Carolina, USA
440 employees (29 in marketing)
66% recommend to a friend

Traffic Signals

Monthly Visitors
12.7K
Traffic Source Mix
Search
32.9%
Direct
48.9%
Referral
5.7%
Social
10.6%
Paid
1.8%

Headcount Trend

Current headcount: ~440

Marketing Team

Marketing Team Size
23 (5% of company)
Marketing Roles Posted (Last 30 Days)
1

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