Responsibilities

• Develop and execute holistic media strategies that align with client objectives and audience insights.
• Own hands-on execution: launch, monitor, and optimize campaigns directly in-platform across programmatic, paid social, CTV, Search, YouTube, and more.
• Lead partner RFPs, evaluate proposals, and negotiate with vendors to secure optimal placements.
• Set up and quality-check campaign tracking, including pixel implementation, UTM parameters, and event verification before launch.
• Draft and update media plans, presentation decks, and ad copy or creative version requests to support testing and optimization.
• Monitor campaign delivery and performance, proactively identifying and implementing optimizations.
• Manage budgets, pacing, and monthly invoice reconciliation.
• Conduct competitive, audience, and market research to inform planning and optimization decisions.
• Serve as a client-facing lead in presenting media strategies, reports, and performance insights.
• Collaborate with account, creative, and analytics teams to ensure integrated campaign success.
• Prepare and present reporting deliverables, highlighting actionable insights and recommendations.
• Maintain organized campaign documentation, asset libraries, and platform account structures.
• Stay informed on industry trends, emerging platforms, and new opportunities to drive innovation for clients.

Requirements

• 2 to 4 years of hands-on paid media or digital marketing experience (agency or in-house)
• Bachelor’s degree in advertising, marketing, business, analytics, or related field, or equivalent experience.
• Proven ability to independently plan and execute cross-channel campaigns.
• Strong client-facing communication and presentation skills.
• Expertise in key performance metrics (ROAS, CTR, CPA) and digital advertising concepts.
• Proficiency in Google Workspace, with strong skills in Google Sheets (PivotTables, VLOOKUP, data visualization) and Google Slides.
• Strong time management skills with the ability to manage multiple clients and deadlines.
• Comfortable working across multiple ad platforms and eager to explore new tools.
• Excellent written and verbal communication skills, with a collaborative and strategic mindset.
• Strong attention to detail and commitment to delivering high-quality, results-driven work.