Paid Media Planner at Hahn | USA

Hahn

Paid Media Planner

USA (Remote)

Salary Not AvailableMid Level4+ years expFull time

Posted 3 months ago

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Job Summary

Drive cross‑channel paid media campaigns from strategy to reporting with hands‑on optimization.

Must‑have: 2–4 years paid media with cross‑channel execution.
Standout: Experience presenting client-ready strategies and performance insights.

Job Description

Responsibilities

Develop and execute holistic media strategies that align with client objectives and audience insights.
Own hands-on execution: launch, monitor, and optimize campaigns directly in-platform across programmatic, paid social, CTV, Search, YouTube, and more.
Lead partner RFPs, evaluate proposals, and negotiate with vendors to secure optimal placements.
Set up and quality-check campaign tracking, including pixel implementation, UTM parameters, and event verification before launch.
Draft and update media plans, presentation decks, and ad copy or creative version requests to support testing and optimization.
Monitor campaign delivery and performance, proactively identifying and implementing optimizations.
Manage budgets, pacing, and monthly invoice reconciliation.
Conduct competitive, audience, and market research to inform planning and optimization decisions.
Serve as a client-facing lead in presenting media strategies, reports, and performance insights.
Collaborate with account, creative, and analytics teams to ensure integrated campaign success.
Prepare and present reporting deliverables, highlighting actionable insights and recommendations.
Maintain organized campaign documentation, asset libraries, and platform account structures.
Stay informed on industry trends, emerging platforms, and new opportunities to drive innovation for clients.

Requirements

2 to 4 years of hands-on paid media or digital marketing experience (agency or in-house)
Bachelor’s degree in advertising, marketing, business, analytics, or related field, or equivalent experience.
Proven ability to independently plan and execute cross-channel campaigns.
Strong client-facing communication and presentation skills.
Expertise in key performance metrics (ROAS, CTR, CPA) and digital advertising concepts.
Proficiency in Google Workspace, with strong skills in Google Sheets (PivotTables, VLOOKUP, data visualization) and Google Slides.
Strong time management skills with the ability to manage multiple clients and deadlines.
Comfortable working across multiple ad platforms and eager to explore new tools.
Excellent written and verbal communication skills, with a collaborative and strategic mindset.
Strong attention to detail and commitment to delivering high-quality, results-driven work.

Hahn

Hahn leverages data science, predictive models and wonderfully creative thinking to promote and protect food and energy brands. Our clients make the lights turn on, they grow, deliver, and serve good food, build roads, and work behind the scenes to make life better. They’re often overlooked but we see them – and help millions of customers, ratepayers and consumers appreciate them.

Founded in 1974

Austin, Texas, USA

239 employees (27 in marketing)

hahn.agency