Paid Media & Marketing Intern

Tampa, FL (Hybrid)

Salary Not AvailableIntern/New GradUnavailable

Posted 4 months ago

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Job Summary

Drive internship that supports paid media planning and performance tracking with data-driven insights and cross-functional collaboration.

  • Own support for paid media planning, campaign execution, and weekly performance tracking.
  • Must-have: Current junior or senior pursuing a bachelor’s degree.
  • Standout: Capstone project delivering findings and recommendations with cross-functional exposure.

Job Description

Responsibilities

  • Support paid media planning, campaign execution, and weekly performance tracking across active marketing programs, helping identify trends, risks, and optimization opportunities.
  • Pull, organize, and synthesize data from internal and external sources to support reporting on campaign, customer, and category performance.
  • Conduct consumer, and market research to help inform campaign strategy, promotional planning, and future marketing recommendations.
  • Partner with internal stakeholders and agency teams to coordinate deliverables, maintain timelines, and support execution across media and brand initiatives.
  • Assist in developing presentations, recaps, and recommendation summaries for team reviews, leadership discussions, and end-of-month readouts.
  • Contribute to creative and messaging development by helping draft briefs, organize inputs, and ensure work stays aligned to brand guidelines and business objectives.
  • Help audit campaign assets, product information, and marketing content across key platforms to improve consistency, accuracy, and readiness for activation.
  • Participate in weekly team and agency meetings to learn how strategy, analytics, creative development, and execution come together inside a large marketing organization.
  • Own a summer capstone project tied to a real business question, culminating in a final presentation with findings and recommendations.
Primo Brands logo

Primo Brands

Primo BrandsTM is a leading North American branded beverage company with a focus on healthy hydration, delivering sustainably and domestically sourced diversified offerings across products, formats, channels, price points and consumer occasions, distributed in every state and Canada. Primo Brands has an extensive portfolio of highly recognizable, sustainably sourced and conveniently packaged branded beverages distributed across more than 150,000 retail outlets, including established billion-dollar brands, Poland Spring® and Pure Life®, premium brands like Saratoga® and Mountain Valley®, regional leaders such as Arrowhead®, Deer Park®, Ice Mountain®, Ozarka®, and Zephyrhills®, purified brands including Primo Water® and Sparkletts®, and flavored and enhanced brands like Splash® and AC+ION®. These brands are sold directly across retail channels, including mass food, convenience, natural, drug, wholesale, distributors and home improvement, as well as food service accounts in North America. The Company also has extensive direct-to-consumer offerings with its industry-leading line-up of innovative water dispensers, which create consumer connectivity through recurring water purchases across its Water Direct, Water Exchange and Water Refill businesses. Through its Water Direct business, Primo Brands delivers sustainable hydration solutions direct to home and business consumers. Through its Water Exchange business, consumers can visit approximately 26,500 retail locations and purchase a pre-filled, multi-use bottle of water that can be exchanged after use for a discount on the next purchase. Through its Water Refill business, consumers have the option to refill empty multi-use bottles at approximately 23,500 self-service refill drinking water stations. Primo Brands also offers water filtration units for home and business consumers across North America. For more information, visit www.primobrands.com.

Founded in 1952
Tampa, Florida, USA
4K employees (144 in marketing)

Traffic Signals

Monthly Visitors
52.7K
Traffic Source Mix
Search
39.1%
Direct
51%
Referral
7.4%
Social
2%
Paid
0.4%

Headcount Trend

Current headcount: ~4.1K

Marketing Team

Marketing Team Size
129 (3% of company)
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$1.3B
Last Raise
$1.3B
Post IPO Secondary, 1 years ago

Funding History

  • Mar 2025
    Post IPO Secondary • $1.3B

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