Company overview

Primo BrandsTM is a leading North American branded beverage company with a focus on healthy hydration, delivering sustainably and domestically sourced diversified offerings across products, formats, channels, price points and consumer occasions, distributed in every state and Canada. Primo Brands has an extensive portfolio of highly recognizable, sustainably sourced and conveniently packaged branded beverages distributed across more than 150,000 retail outlets, including established billion-dollar brands, Poland Spring® and Pure Life®, premium brands like Saratoga® and Mountain Valley®, regional leaders such as Arrowhead®, Deer Park®, Ice Mountain®, Ozarka®, and Zephyrhills®, purified brands including Primo Water® and Sparkletts®, and flavored and enhanced brands like Splash® and AC+ION®. These brands are sold directly across retail channels, including mass food, convenience, natural, drug, wholesale, distributors and home improvement, as well as food service accounts in North America. The Company also has extensive direct-to-consumer offerings with its industry-leading line-up of innovative water dispensers, which create consumer connectivity through recurring water purchases across its Water Direct, Water Exchange and Water Refill businesses. Through its Water Direct business, Primo Brands delivers sustainable hydration solutions direct to home and business consumers. Through its Water Exchange business, consumers can visit approximately 26,500 retail locations and purchase a pre-filled, multi-use bottle of water that can be exchanged after use for a discount on the next purchase. Through its Water Refill business, consumers have the option to refill empty multi-use bottles at approximately 23,500 self-service refill drinking water stations. Primo Brands also offers water filtration units for home and business consumers across North America. For more information, visit www.primobrands.com.
Founded in 1952
Tampa, Florida, USA
4K employees (144 in marketing)

Salaries

Typical salary range

$144,327 – $176,574

/ yr

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People

Hiring activity

Open marketing jobs over time

11 open now

Headcount trend

Company growth over the last 12 months

Headcount +2.7% year over year

Funding

Total funding

$1.3B

Last raise

$1.3B

Post IPO Secondary, 1 years ago

Funding history

Mar 2025

Post IPO Secondary Primo Brands · $1.3B

Audience

Monthly website visitors
52.7K
Month over month-4.8%
Quarter over quarter-29%
Top sourceDirect (51%)
Ad budget per month$0.0
Average search rank59.3
Traffic source mix
Direct
51%
Search
39.1%
Referral
7.4%
Social
2%
Paid referral
0.4%

LinkedIn followers

Follower count and growth

Total followers

41.7K

12-mo growth

+48.7%

Monthly growth

+2.8%

News

Links