Brand Marketing Specialist (Remote)
Aeroflow Health
Asheville, NC (Remote)
In-houseMid level3+ years exp.
6 hrs ago
Sr. Brand Manager
Stamford, CT
$144K/yr – $180K/yrSenior Level8+ years expFull time
Posted 6 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the brand portfolio from strategy to launch with cross functional alignment, owning market-share performance and OCT initiatives that move the whole scale from new items to renovations.
- Brand Planning: Own annual plans across packaging, NPD, pricing, promotions, and market research to drive retailer-ready execution.
- Portfolio Leadership: Coordinate tentpole events and cross-brand alignment with brand leads and functional partners.
- Cross-Functional Delivery: Lead Content Lab, Packaging Ops, Supply Chain, Sales and Finance to deliver launches, renovations and demand programs.
Job Description
Responsibilities
- Lead the development and execution of annual marketing plans for Primo Brands which address all aspects of the marketing mix including packaging, new product development and launch, renovation, pricing, promotion, market research, advertising, and media. Inherent in this responsibility is working closely with all internal and external functions to translate long-term strategy into highly effective annual marketing and sales strategies and tactics.
- Lead portfolio initiatives (such as tentpole events, sparkling strategy), from strategy to implementation. Requires strong collaboration with other brand leads to ensure alignment across the portfolio, as well as cross functional partners for support and execution.
- Drive cross-functional team (incl. Content Lab, Packaging Operations, Supply Chain, Sales, Finance) to develop and execute key business initiatives, ranging from new items, renovations and driving demand initiatives; includes high level of collaboration and communication.
- Participate in Integrated Commercial Planning process, supporting key brand initiative implementation within retail channels
- Lead monthly brand reviews to analyze and diagnose market share/shipment performance to appropriate leadership and stakeholders. This includes identifying key root causes, trend analysis and developing actionable recommendations
- Lead and develop Associate Marketing Manager direct report(s).
- Minimum 8 years’ experience in Brand Management for Consumer-Packaged Goods / Beverage industries preferred
- Brand quarterback: Experience developing brands, managing agency partners and brand planning (commercialization, budgeting & forecasting)
- Strong interpersonal and leadership skills: Ability to effectively interface at all levels, and to influence with integrity, especially across functions
- Effective communicator: Excellent written and verbal communication skills
- Problem Solver: Creative thinker with strategic and analytical skills
- Bias for action: Ability to take initiative, develop and seek out creative and innovative ideas
- Exceptional Marketing Fundamentals: Must have strong knowledge of Marketing fundamentals, analytical expertise, and be familiar with syndicated data sources and internal data sources
- Proficiency in English is essential for understanding customer needs, resolving inquiries, and collaborating with team members.
- MBA preferred but not mandatory
- Medical, prescription, dental, vision, flexible spending account (FSA), dependent care flexible spending account (FSA), health savings account (HSA)
- 401K with a 5% match, Employee Stock Purchase Plan (ESPP)
- Employee Life Insurance, short and long-term disability, critical illness, hospital indemnity, accident insurance, spouse/domestic partner/child life insurance, accidental death and dismemberment
- Employee discounts, save on auto, home, and pet insurance, tuition reimbursement, paid vacation and sick time, 9 paid holidays and 3 paid floating holidays, paid leave for when you have a baby, adopt a child, or become a foster parent, legal services, identity theft protection, employee assistance program (EAP), adoption reimbursement benefit, FEDlogic, commuter benefits
Primo Brands
Primo BrandsTM is a leading North American branded beverage company with a focus on healthy hydration, delivering sustainably and domestically sourced diversified offerings across products, formats, channels, price points and consumer occasions, distributed in every state and Canada. Primo Brands has an extensive portfolio of highly recognizable, sustainably sourced and conveniently packaged branded beverages distributed across more than 150,000 retail outlets, including established billion-dollar brands, Poland Spring® and Pure Life®, premium brands like Saratoga® and Mountain Valley®, regional leaders such as Arrowhead®, Deer Park®, Ice Mountain®, Ozarka®, and Zephyrhills®, purified brands including Primo Water® and Sparkletts®, and flavored and enhanced brands like Splash® and AC+ION®. These brands are sold directly across retail channels, including mass food, convenience, natural, drug, wholesale, distributors and home improvement, as well as food service accounts in North America. The Company also has extensive direct-to-consumer offerings with its industry-leading line-up of innovative water dispensers, which create consumer connectivity through recurring water purchases across its Water Direct, Water Exchange and Water Refill businesses. Through its Water Direct business, Primo Brands delivers sustainable hydration solutions direct to home and business consumers. Through its Water Exchange business, consumers can visit approximately 26,500 retail locations and purchase a pre-filled, multi-use bottle of water that can be exchanged after use for a discount on the next purchase. Through its Water Refill business, consumers have the option to refill empty multi-use bottles at approximately 23,500 self-service refill drinking water stations. Primo Brands also offers water filtration units for home and business consumers across North America. For more information, visit www.primobrands.com.
