Sr Manager Marketing Innovation

Stamford, CT (Hybrid)

$144K/yr – $180K/yrSenior Level7+ years expFull time

Posted 3 weeks ago

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Job Summary

Own the end to end innovation pipeline from discovery to launch, coordinating cross functional teams to commercialize new concepts and drive revenue impact.

  • Innovation Portfolio: Identify, prioritize and lead ideation for growth initiatives that align with strategic objectives.
  • Cross Functional Ownership: Build business cases and shepherd concepts through Stage Gate with Brand, Sales, R&D and Insights involvement.
  • Impact Delivery: Deliver commercialization milestones and partnerships with R&D, Engineering and Regulatory to enable platform level disruption.

Job Description

Responsibilities - Identify and commercialize innovation and renovation initiatives that are aligned to organizational strategic growth objectives. - Generate new business opportunities by uncovering unmet consumer needs in the marketplace, ensuring strategic fit, identifying market potential as well as the timeline required to launch. - Drive the process to determine priority innovation territories, and lead the ideation that follows. - Collaborate with internal Brand Marketing teams along with Sales, Strategic Initiatives, R&D, and Consumer Insights to generate and validate a pipeline of concepts for launch, both in the short and long terms. - Build compelling business cases for each innovation initiative that demonstrate project value and impact to the organization’s annual financial goals. - Act as the initiative owner as projects move through the Stage Gate process, ensuring key stakeholders are aligned to strategy, and commercialization milestones are delivered on time. - Lead cross-functional project teams and demonstrate ability to inspire delivery of results. - Present recommendations and strategic plans for organizational buy-in from both cross-functional peers along with senior leaders. - Collaborate with R&D, Engineering and Regulatory partners to develop disruptive innovation technologies that can be leveraged across the organizations’ platform of brands Requirements - MBA or equivalent degree Preferred - Minimum 7 years’ experience in Marketing in the Consumer-Packaged Goods / Beverage industries preferred - 5 years’ experience leading Innovation projects - Experience managing and developing people - Strong relationship management skills with the ability to lead cross functional teams - Consumer empathy and an understanding of how to interpret consumer research - Cross-functional Marketing experience is preferred (i.e. Brand) - Strong interpersonal and leadership skills. Ability to effectively interface at all levels. - Excellent written and verbal communication skills. - Strong strategic, analytical skills with P&L experience - Ability to take initiative, develop and seek out creative and innovative ideas. - Must have strong knowledge of Marketing fundamentals, analytical expertise, and be familiar with syndicated data sources and internal data sources Nice_to_have - Cross-functional Marketing experience is preferred (i.e. Brand) - MBA or equivalent degree Preferred - Experience managing and developing people Benefits - Health Benefits: Medical, prescription, dental, vision, flexible spending account (FSA), dependent care flexible spending account (FSA), health savings account (HSA) - Retirement/Investing: 401K with a 5% match, Employee Stock Purchase Plan (ESPP) - Insurance: Employee Life Insurance, short and long-term disability, critical illness, hospital indemnity, accident insurance, spouse/domestic partner/child life insurance, accidental death and dismemberment - Other Great Benefits: Employee discounts, save on auto, home, and pet insurance, tuition reimbursement, paid vacation and sick time, 9 paid holidays and 3 paid floating holidays, paid leave for when you have a baby, adopt a child, or become a foster parent, legal services, identity theft protection, employee assistance program (EAP), adoption reimbursement benefit, FEDlogic, commuter benefits
Primo Brands logo

Primo Brands

Primo BrandsTM is a leading North American branded beverage company with a focus on healthy hydration, delivering sustainably and domestically sourced diversified offerings across products, formats, channels, price points and consumer occasions, distributed in every state and Canada. Primo Brands has an extensive portfolio of highly recognizable, sustainably sourced and conveniently packaged branded beverages distributed across more than 150,000 retail outlets, including established billion-dollar brands, Poland Spring® and Pure Life®, premium brands like Saratoga® and Mountain Valley®, regional leaders such as Arrowhead®, Deer Park®, Ice Mountain®, Ozarka®, and Zephyrhills®, purified brands including Primo Water® and Sparkletts®, and flavored and enhanced brands like Splash® and AC+ION®. These brands are sold directly across retail channels, including mass food, convenience, natural, drug, wholesale, distributors and home improvement, as well as food service accounts in North America. The Company also has extensive direct-to-consumer offerings with its industry-leading line-up of innovative water dispensers, which create consumer connectivity through recurring water purchases across its Water Direct, Water Exchange and Water Refill businesses. Through its Water Direct business, Primo Brands delivers sustainable hydration solutions direct to home and business consumers. Through its Water Exchange business, consumers can visit approximately 26,500 retail locations and purchase a pre-filled, multi-use bottle of water that can be exchanged after use for a discount on the next purchase. Through its Water Refill business, consumers have the option to refill empty multi-use bottles at approximately 23,500 self-service refill drinking water stations. Primo Brands also offers water filtration units for home and business consumers across North America. For more information, visit www.primobrands.com.

Founded in 1952
Tampa, Florida, USA
4K employees (144 in marketing)

Traffic Signals

Monthly Visitors
52.7K
Traffic Source Mix
Search
39.1%
Direct
51%
Referral
7.4%
Social
2%
Paid
0.4%

Headcount Trend

Current headcount: ~4.1K

Marketing Team

Marketing Team Size
129 (3% of company)
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$1.3B
Last Raise
$1.3B
Post IPO Secondary, 1 years ago

Funding History

  • Mar 2025
    Post IPO Secondary • $1.3B

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