Paid Media Manager

St. Louis, MO (Hybrid)

$60K/yr – $70K/yrMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive hands-on paid media execution and optimization across Google, Meta, LinkedIn, and Bing for GBG Marketing, with a hybrid St. Louis-based role.

  • 3–5 years hands-on paid media management across Google, Meta, LinkedIn, and Bing.
  • Strong technical tracking: GA4, GTM, UTM, and conversion data quality.

Job Description

Responsibilities

  • Paid Media Execution & Optimization
  • Build, launch, and manage paid media campaigns across Google Ads (Search, Display, Performance Max, YouTube), Meta, LinkedIn, and Bing
  • Own full campaign setup: structure, targeting, bidding strategies, conversion tracking, and optimization
  • Monitor pacing, budgets, and performance daily with proactive optimization recommendations
  • Partner with content strategists on messaging, testing, and ad creative development
  • Maintain UTMs, pixels, GA4, GTM, and accurate conversion tracking across all campaigns
  • Present performance insights and strategic recommendations to senior and executive-level client leadership
  • Cross-Functional Collaboration
  • Work closely with Marketing Intelligence Lead to translate technical data into strategic insights and compelling client narratives
  • Collaborate with Account Managers to ensure media strategies align with broader client goals
  • Support SEO/AEO, Google My Business, and data analysis initiatives as needed for client objectives (training provided)
  • Contribute to integrated campaign planning and measurement frameworks
  • Practice Building & Innovation
  • Develop and document best practices for paid media execution, optimization, and reporting
  • Help build AI-powered tools and systematic processes that enhance campaign performance and efficiency
  • Stay current on platform updates, emerging trends, and AI/automation capabilities in paid media
  • Identify opportunities to systematize recurring work and improve team scalability
GBG logo

GBG

G.B.G is a great Iranian business group, founded in 1953 with over 10 active companies. The most famous companies of GBG are Golestan, Mehvar Machine, Asan Motor and Atlas Khodro. These companies operate on automotive sales and after sales services, consumer goods products, warehouse and logistics, IT and etc with over thousand staffs.GBG companies have partnership and authorized dealer from some multinational companies such as Komatsu, Hyundai, Kia Motors and Twinings. GBG companies with dynamic environment have desirable opportunities for all active and smart managers and specialists.

Founded in 1953
Tehran, Tehran Province, IRN
405 employees (34 in marketing)

Traffic Signals

Monthly Visitors
3.2K
Traffic Source Mix
Search
37.5%
Direct
39.5%
Referral
13.2%
Social
7.1%
Paid
1.6%

Headcount Trend

Current headcount: ~405

Marketing Team

Marketing Team Size
20 (5% of company)

Recent News