Responsibilities

• As a Paid Media Manager, you will join a growing Marketing team, supporting the execution of the performance marketing strategy across North America activity.
• This role encompasses paid search, paid social, and paid app activity across North American markets.
• You will be responsible for coordinating and supporting management of activity across Google Ads, Apple Search Ads, Meta, Snap, TikTok, Reddit, and X.
• This position requires accountability for all markets under your remit, with the aim of driving continual conversion growth.
• You will assume day-to-day responsibility of key platforms, overseeing implementation and performance marketing strategy, with the aim of exceeding customer acquisition and retention goals.
• Facilitating best-in-class campaign delivery across markets and channels.
• Identifying performance driving opportunities and formulating cross-channels strategies to achieve digital objectives.
• Leading a team of associates to drive continuous campaign optimization and drive the exploration of new channels, features, and opportunities.
• Managing budget spend effectively in line with seasonality and digital objectives across core acquisition channels, providing justification for increases.
• Conducting ad hoc analysis to resolve pain points and drive continuous improvement.

Requirements

• Experience within the online betting or gambling industry.
• Experience working with enterprise level paid search and social accounts, with an agency background.
• In depth knowledge of Google Ads, Apple Search Ads, Search Ads 360, Meta, X, Snap or equivalent technologies.
• Expertise in performance marketing metrics beyond standard CPA/ROAS.
• Proficient in data analysis, with advanced Excel skills.
• Proven track record of driving year-on-year growth in digital KPIs whilst working within defined budgets.
• Understanding of advanced measurement approaches including Multi-Touch Attribution (MTA), Media Mix Modelling (MMM), and Incrementality and proven ability in driving continuous improvements in marketing effectiveness.
• Proficiency with mobile measurement partners (MMPs) such as Appsflyer, Skai, or others.
• Strong communication, collaboration and numerical skills essential for working autonomously within a large team setting.
• High attention to detail and ability to multitask.