Responsibilities

• Establish media measurement strategies for PR and digital campaigns, incorporating senior analytics input and aligning to client business objectives.
• Serve as the analytics hub for assigned accounts as the go-to expert for measurement questions, framework design, and performance interpretation.
• Act as a strategic partner to account leads and internal stakeholders, shaping how data informs communications strategy and client decision-making.
• Translate client and account feedback into clear, actionable improvements for the team; navigate challenging feedback on KPIs, ROI, budgets, and tracking needs with professionalism.
• Manage large, complex client projects end-to-end: scoping, staffing, budgeting, and resolving issues as they arise.
• Oversee application of Zeno's research tools, templates, and methodologies across projects, ensuring consistency and quality.
• Identify and pursue opportunities to expand analytics work within existing client accounts.
• Delegate effectively across team members, balancing workloads and ensuring delivery quality, consistency, and efficiency.
• Mentor and develop analysts to strengthen technical skills and support career growth.
• Demonstrate expert proficiency in data visualization software (Tableau, Power BI, or equivalent); build dashboards, templates, and mock-ups for internal and client review.
• Develop innovative media and analytics approaches that integrate emerging technologies and testing methodologies.
• Partner with internal teams such as media, research and account teams to advance cross-media reporting and new analytical solutions.

Requirements

• 5–7 years in analytics, paid media measurement, insights, or communications measurement within PR, marketing, or an agency/consulting environment.
• Demonstrated experience managing analytics projects end-to-end, including scoping, budgeting, staffing, and delivery.
• Prior experience managing or mentoring junior analysts; formal people management experience preferred.
• Expert proficiency in data visualization tools — Tableau, Power BI, or equivalent (3+ years required).
• Advanced Excel and PowerPoint skills; ability to build polished, client-ready deliverables.
• Hands-on experience with paid digital media platforms and associated analytics (e.g., Google Ads, Meta Ads Manager, GA4).
• Collaborative and consultative approach; builds strong relationships with clients, account teams, and cross-functional partners.
• Highly organized and detail-oriented, with the ability to manage multiple priorities across accounts simultaneously.
• Familiarity with statistical methods including segmentation, correlation, and regression analysis.
• Experience with cross-channel data integration, merging and aggregating data from multiple sources into cohesive performance views.
• Exposure to AI-powered analytics tools and automation workflows a strong plus.

Preferred

• Exposure to AI-powered analytics tools and automation workflows a strong plus.

Benefits

• Healthy, happy employees make Zeno better, so we have programs that support physical, mental and financial wellness.
• Our culture and benefits are designed to promote flexibility, celebrate diversity and support work/life balance.
• We offer a variety of medical, dental and vision insurance with prescription plans, as well as short and long-term disability.
• Our Be Kind to Your Mind program focuses on mental health, providing a paid subscription to Headspace and access to mental health providers and other services through a best-in-class employee assistance program.
• Employees are encouraged to bring their authentic self to Zeno and participate in our employee resource groups which build communities for sharing and support.
• And while we love our work, we believe in the restorative power of time off with generous vacation, paid holidays and self-care time.
• Employees are supported in their pursuit of financial wellness with a 401(k) plan, pretax flexible spending accounts, tuition assistance, life insurance and free access to a certified financial coach.
• And our unique ZenoFit program provides a monthly allowance to fund activities in your personal life that bring you joy and keep you healthy.