Paid Media Fellow at Avōq | District of Columbia, USA

Avōq

Paid Media Fellow

District of Columbia, USA (Hybrid)

Salary Not AvailableIntern/New Grad1+ years expTemporary

Posted 6 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the paid and organic social and digital media strategy for political/public affairs campaigns, while collaborating with design and video teams and tracking results through standard analytics tools.

Own multi-platform media campaigns and targeting research to drive measurable campaign results.
Manage dashboards and client updates using Google Analytics, Crimson Hexagon, Meltwater, and Simply Measured.
Operate within an 8 to 12 month Fellow path with potential for promotion based on work quality and department needs.

Job Description

Responsibilities

Develop strategy and tactics to address client public affairs needs through paid and organic social & digital media
Create, manage, and optimize social and digital media campaigns using Facebook/Instagram/Twitter/LinkedIn/Pinterest/Snapchat/Google advertising platforms.
Conduct keyword and demographic research to inform targeting strategies within contextual advertising campaigns.
Use analytics tools Google Analytics, Crimson Hexagon, Meltwater, and Simply Measured to create dashboards, reports, and other documents to update internal staff and clients as to campaign results.
Work with our team of in-house designers, developers and videographers to develop ads that compel people to take action.
The Fellow Program typically runs for 8-12 months with the possibility to extend beyond the initial timeframe. Trainees may be eligible for promotion depending on the quality of their work and department availability.

Requirements

0-1 years of relevant experience
Bachelor's degree
Digitally-savvy with a background and/or education in digital marketing, social media advertising, and digital analytics.
Demonstrable aptitude, interest in, and passion for digital marketing and/or digital political campaigning.
Knowledge of and at least some experience with the advertising interfaces on Facebook/Instagram, Twitter, Pinterest, Google AdWords, etc.
Knowledge of and least some experience with Google Analytics, Tag Manager, Search Console, and other website tools in the Google suite.
Comfort with basic stats and the ability to use data to show why, for example, one ad is performing better than another
Strong knowledge of Microsoft Office suite, especially Powerpoint and Excel

Preferred

Some experience with the Adobe Creative Suite, including Photoshop and Illustrator
Preference will be given to applicants who have experience and/or demonstrable aptitude with some of the following tools and disciplines: Facebook Business Manager, Twitter Ads, Google Tag Manager, Google Analytics, Simply Measured, Crimson Hexagon, Meltwater, other web and advertising analytics tools & platforms

Benefits

100% Company-paid Medical, Dental and Vision insurance
Paid parental leave
401(k) contributions
Flexible, hybrid work arrangements (4 days in office)
12 paid company holidays per year, up to 39 days individual paid time off
Winter break: Offices close the last week of the year

Avōq

Avoq is an advocacy firm that helps companies, organizations and industries elevate ideas, build brands, and tackle reputation or policy challenges. We combine communications and advocacy to creatively shape narratives, manage brand reputation, influence national debates, and engage the audiences you need to reach. We embrace an ethos of creative advocacy — informed thinking, fresh perspectives, and unique solutions — to drive outcomes with the right audiences at the right time. We don’t start with an idea; we start with a hypothesis. But instead of relying on intuition, our network of more than 200 professionals expertly meets today’s complex communications and policy challenges with a thoughtful, evidence-based approach that blends data, insights, and creativity. We think unconventionally and examine problems from all sides to find the right solution for you.

Founded in 2024

Washington, District of Columbia, USA

200 employees (86 in marketing)

teamavoq.com