Responsibilities

• Growth & Monetization Strategy: Build and execute a structured hypothesis framework to test core messaging, target demographics, and offer structures across Meta and Google.
• Campaign Setup & Optimization: Structure, launch, and optimize paid campaigns from scratch or rebuild existing accounts (including search, paid social, tracking pixels, and conversion events).
• Funnel & Cohort Analysis: Work closely with our team to analyze cohort behavior, baseline CAC, lifetime value (LTV) indicators, and paywall/conversion rates.
• Ad Creative & Copy Direction: Lead creative production to test variations of hooks, angles, and formats to lower cost-per-acquisition (CPA).
• Scaling Readiness Framework: Identify conversion bottlenecks, recommend landing page improvements (CRO), and establish clear milestones required to scale ad budgets safely.
• Reporting & Collaboration: Participate in weekly syncs to walk through experiment results, conversion data, and next-step recommendations.

Requirements

• Proven Track Record: 5+ years of hands-on experience managing and scaling Meta Ads (Instagram/Facebook) and Google Ads (Search, Performance Max) accounts.
• Early-Stage / Launch Experience: You’ve helped startups or new products go from $0 to initial traction, validating monetization rather than just managing large established budgets.
• Data-Driven & Analytical: Deep knowledge of attribution, GA4, Meta Pixel setup, conversion API, and post-click conversion tracking.
• One-Stop Shop: Capable of building assets and copy, managing experiments, and leading the project autonomously.
• Scrappy & Strategic: You know how to get clear statistical signals from modest initial ad budgets without wasting capital on vanity metrics.
• Clear Communicator: You can break down performance metrics into clear business insights for leadership.

Preferred

• Experience building end-to-end AI driven marketing funnels.
• Knowledgeable in personal finance trends, debt-payoff methodologies, and consumer mindsets around money management.
• Experience with landing page builders and CRO testing tools.
• Experience in B2C mobile apps (ideally in the fintech space)