Responsibilities

• Plan, create, and manage paid media campaigns on platforms including Google Ads and Meta Ads (Facebook & Instagram)
• Conduct thorough audience research to identify target demographics and optimize campaign performance
• Monitor and analyze campaign metrics, adjusting strategies based on performance data to meet KPIs
• Create and test compelling ad copy and visuals to enhance engagement and click-through rates
• Manage budgets effectively and ensure optimal allocation of resources across various campaigns
• Compile weekly and monthly reports on campaign performance, insights, and recommendations for improvement
• Work closely with the marketing team to align campaign objectives with company goals
• Participate in brainstorming sessions to develop creative strategies that capture audience interest
• Stay updated on industry trends and emerging technologies to ensure innovative campaign approaches

Requirements

• 2+ years of experience in paid media buying, particularly with Google Ads and Meta Ads
• Strong understanding of PPC strategies, audience targeting, and conversion optimization
• Demonstrated ability to manage budgets and drive return on ad spend (ROAS)
• Proficient in data analysis and performance tracking using tools like GA4, Google Tag Manager, and other analytics platforms
• Exceptional communication and collaborative skills to work in a team environment
• Creative mindset with a knack for developing compelling ad content
• Ability to perform in a fast-paced, dynamic work environment and adapt to changing priorities

Benefits

• Competitive salary based on experience
• Opportunity to work across multiple brands and industries