Responsibilities

• Aggregate imagery, copy, and URLs for paid social ads from various stakeholders and organize in a way that ads in Meta can be created and tested.
• Familiarity with Meta Ads; create and test ads directly in the platform.
• Maintain stakeholder-friendly documentation that reflects a historical log of changes to the campaigns in Meta.
• Partner with various internal stakeholders to gather creative assets, including high-quality imagery, ad copy, and destination URLs tailored for National Geographic, Kids, Little Kids, and History magazine brands.
• Organize, catalog, and prepare aggregated creative components to ensure seamless ad creation, alignment with brand guidelines, and efficient dynamic creative testing.
• Build, launch, and manage paid social ad campaigns directly within the Meta Ads Manager platform to drive magazine subscriptions.
• Set up and execute creative and audience split tests (imagery, copy variations, and landing pages) to optimize campaign performance and identify top-performing conversion drivers.
• Support the implementation of audience targeting strategies, including lookalikes, custom audiences, and interest-based segments.
• Ensure documentation is clear, accessible, and easily digestible for non-technical stakeholders and leadership to understand current campaign statuses and historical context.
• Work closely under the direction of the Director, CRM & Consumer Lifecycle to align paid media efforts with broader customer acquisition and retention goals.
• Assist in translating Meta platform data into actionable insights.

Requirements

• 3+ years of relevant experience and advanced knowledge of the campaign, ad set, and ad infrastructure in Meta.
• 2+ years experience with planning and executing ads or posts in Meta platforms.
• Proficient with Microsoft applications (MS Excel, Word, Outlook, Teams, etc.)
• Experience with Airtable, Jira, or similar project management platforms
• Required Education: Bachelor's Degree.

Benefits

• comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).