Responsibilities

• Execute paid digital media campaigns for a variety of clients through various search, video, display, and social media platforms collaborating with an internal client team of skilled digital marketers while also being able to move tasks forward independently.
• Manage the intricacies of multiple paid digital media platforms, including Google Ads, Microsoft Ads, Meta Business Portfolio, MNTN, TikTok, and LinkedIn Campaign Manager, to name a few.
• Support the entire lifecycle of campaign execution from research to optimization and maintenance.
• Uncover insight in data using the tools within each publisher and Google Analytics and performing additional ad hoc analysis in Excel and through our data warehouse.
• Connect day-to-day production responsibilities with your client’s business goals by supporting the creation of reports and PowerPoint presentations.
• Build your awareness of measuring the effectiveness of client campaigns through tools like Google Tag Manager to set up tracking, Google Tag Assistant to debug tags, and Google Analytics to understand and interpret results.
• Collaborate across departments and services; paid media (strategy, media planning, activation and analysis, and reporting), SxO (Search Experience Optimization), and analytics to help enact the best solution for our clients.
• Showcase your curiosity by immersing yourself in the world of digital marketing, always learning and rising to new challenges.
• Build foundational communication skills and grow your client service skills. Ensure deliverables meet timelines and standards, surfacing observations from the data on calls