Paid Digital Strategist at Rocket 55 LLC | Minneapolis, MN | $70K/yr – $92K/yr

Paid Digital Strategist

Minneapolis, MN (Hybrid)

$70K/yr – $92K/yrSenior Level5+ years expFull time

Posted 4 months ago

The other 99% submit and hope. You're about to do something different.

Lead multi-channel paid media campaigns for B2B/B2C clients, with executive-level reporting and multi-million dollar budgets.

Own end-to-end campaign strategy, budgeting, and ROI optimization across Google Ads, Meta, LinkedIn, and programmatic channels.
Must-have: 5+ years in paid digital media with multi-million-dollar budgets and C-Suite presentation experience.
Standout: board-level communication track record and ability to influence creative direction from performance data.

Develops, executes, and manages complex ad campaigns for a diverse range of B2B and B2C clients
Leads audience targeting strategies and campaign structures with a focus on maximizing ROI for large-scale budgets
Utilizes performance insights to influence creative direction and optimize campaign effectiveness
Confidently presents campaign strategies and performance results to C-Suite executives regularly
Efficiently manages and allocates large advertising budgets across campaigns
Oversees and optimizes campaign performance across various platforms and tools, ensuring optimal results
Collaborates with Strategy, Project Management, and Account teams to ensure quality assurance and continual improvement of campaigns
Mentors and provides guidance to junior team members, fostering a culture of learning and excellence

Minimum of 5 years of experience in paid digital media, with a focus on platforms like Google Ads, Meta, LinkedIn and Programmatic
Minimum of 3 years managing e-commerce or shopping campaigns
Demonstrated experience in managing multi-million dollar advertising budgets
Extensive experience in presenting to and engaging with C-Suite executives, including CEOs and CMOs
Proven track record of successful board-level presentations and strategic communications
Proficient in the creation and management of Product Feeds for e-commerce campaigns across Google Ads, Bing Ads, Meta and other channels
Understanding of organic social media strategy, and the strong overlap between organic and paid
Experience in Google Tag Manager and creating reports through Looker Studio
Exceptional multitasking and project management skills
Strong attention to detail
Excellent interpersonal and communication skills