Responsibilities

• Campaign Management: Plan, launch, and manage paid campaigns across programmatic, display, video, paid search (Google Ads), and paid social (Meta, LinkedIn, etc.).
• Strategy Development: Recommend targeting strategies including geographic, demographic, platform, ad type, duration, and budget planning.
• Optimization & Analysis: Monitor performance metrics such as CTR, ROAS, CPA, and conversions, and proactively adjust campaigns for optimal results.
• Creative Collaboration: Work with the creative team to ensure ad visuals and platform best practices.
• Audience Targeting: Use first- and third-party data to define and refine audience segments.
• A/B Testing & Insights: Run experiments, analyze results, and recommend campaign improvements.
• Budget Oversight: Manage campaign pacing, bidding strategies, and budget allocation for maximum ROI.
• Reporting: Translate campaign data into clear, actionable insights for internal and client-facing reporting.
• Client & Vendor Interaction: Attend client and vendor meetings to align on goals and execution.
• Trend Monitoring: Stay informed on platform changes, industry innovations, and evolving best practices.

Requirements

• Bachelor’s degree in a related field, or equivalent relevant experience.
• At least (2) years of digital advertising experience.
• At least (3) years of current SEM experience (after 2020).
• Previous programmatic experience is encouraged.
• Experience with Google Analytics and performance/analytical reporting tools.
• Experience in and passion for data analysis and reporting.
• Proficiency in Facebook Business Manager, Wordpress, Shopify, WooCommerce, Microsoft Suite, and GSuite applications.
• Experience implementing ad campaigns via multiple channels and platforms.
• Experience or familiarity with coding languages such as: PHP, JavaScript, MySQL, HTML and CSS.
• Experience implementing ad campaigns via multiple channels and platforms.

Preferred

• Experience with Amazon DSP and Stackadapt preferred.
• Media buying experience preferred.

Benefits

• Comprehensive Benefits Package – including 100% employer-paid Health & Vision Insurance
• 401K Matching – Invest in your future with company contributions
• Paid Holidays & Paid Time Off – Enjoy time off throughout the year
• Growth & Professional Development – Work in a dynamic, creative environment with opportunities for advancement
• 401(k) matching
• Health insurance
• Paid time off
• Professional development assistance
• Vision insurance