Responsibilities

• Spearhead an entirely new organic social strategy for the App Store, bringing marketing priorities to life through clever and innovative ideation.
• Map all social efforts back to clear measurement frameworks, delivering actionable reporting and insights to key stakeholders.
• Develop social-first concepts, campaigns, and programs that feed into App Store owned social channels.
• Work with multiple cross-functional teams on planning and executing integrated campaigns and projects on social.
• Evangelize social best practices to educate cross-functional teams and stakeholders, internally and externally.
• Demonstrate thought leadership and perspective around best-in-class social trends, ideas, and strategy for key marketing moments.
• Identify and integrate AI optimizations into daily workflows to improve efficiency, while fiercely protecting the authentic, human voice of our content.
• Lead social briefings for campaigns, formats, and initiatives with a third party agency.
• Provide hands-on support for programming and publishing, as needed, across owned social channels.
• Manage agency relationships.

Requirements

• 5+ years experience in digital/social marketing in the social media space.
• 3+ years managing agencies and vendors.
• Deep understanding of the app developer ecosystem and the unique culture, challenges, and triumphs of app creation.
• Self-starter who thrives working autonomously while navigating ambiguity with confidence.
• Meticulous attention to detail in both strategic planning and tactical execution of all customer-facing communications from App Store social channels.
• Proven ability to map social initiatives to measurable KPIs and present data-driven insights to key stakeholders.
• Experience working directly with creators, talent, and other external partners to collaborate on social marketing efforts.
• Ability to understand and use data to inform strategic decisions, including audience insights, platform trends, content performance benchmarks, social listening, etc.
• Excellent storytelling and presentation skills.
• Experience collaborating with multiple cross-functional teams and stakeholders.

Preferred

• Futuristic thinker and creative problem-solver to ensure Apple Services are uniquely ahead of the curve, cementing a position as a leader in innovative social media storytelling.
• A true social media savant who keeps their finger on the pulse of constantly evolving platforms, emerging formats, and shifting audience expectations for brand engagement.
• Experience developing and pitching new strategic social media approaches to legacy channels.
• Tuned in to cultural trends and conversations around apps, gaming, books, podcasts, music, fashion, sports, tech, and entertainment.
• Understanding of media, technology, and the ever-changing landscape of social platforms, audiences, and behaviors.
• Collaborative and team-oriented approach resulting in shared success.
• Demonstrates professionalism and work ethic with the ability to set boundaries.
• Excellent communicator and collaborator, pitching new ideas and gaining buy-in across multiple teams and leadership.
• Excited about driving forward social creative which impacts generative engine optimization strategies for LLM citations and agent-based search tools.

Benefits

• Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple's Employee Stock Purchase Plan.
• You'll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses - including tuition.
• Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation.