Responsibilities

• Independently generate strategic insights for the campaigns in their portfolio and implement campaigns with the support of Programmatic Analysts/Sr. Analysts. Managers train Programmatic Analysts on client specific requirements, providing expertise in optimization strategies and guidance on best practices related to client communication
• Strategically plan, execute, manage, and optimize online biddable media campaigns and programs for agency clients (e.g. auction/exchange based performance media, audience-based buying, remarketing campaigns) while meeting or surpassing client performance expectations
• Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch
• Communicate effectively with clients about upcoming programmatic activations and new and never been done before tactics
• Provide regular insights to clients detailing performance, campaign optimizations, and new opportunities
• Lead and assist in coaching, managing, and educating Analysts and Sr. Analysts, helping to support campaigns
• Work closely with junior team members to help improve professional growth within the company