Media Relations Coordinator

USA (Remote)

$50K/yr – $80K/yrMid Level2+ years expFull time

Posted 11 days ago

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Job Summary

Own media relations for PETA campaigns by shaping and issuing news releases, identifying target outlets, and crafting pitches to secure coverage.

  • On call for rush releases during evenings and weekends
  • Align with animal rights messaging and PETA philosophy
  • Collaborate with supervisor on priorities and deadlines

Job Description

Responsibilities

  • Prepare and service news releases and generate media coverage for PETA campaigns
  • Research and identify appropriate local and national media outlets and podcasts for placing coverage of PETA's efforts
  • Develop new pitch ideas and ways to revamp news releases and pitches in order to increase media coverage of PETA campaigns
  • Represent the organization to the media
  • Keep informed about PETA's work and media coverage
  • Keep informed about local and national news stories and track those that are relevant to PETA's campaigns
  • Perform any other duties assigned by the supervisor

Requirements

  • Degree in a related field or equivalent experience working in a professional environment
  • Minimum of two years of professional working experience in public relations or the media industry
  • Willingness and ability to be on call and service rush news releases during weekend and evening hours
  • Demonstrated thorough knowledge of animal rights issues and campaigns
  • Proven ability to deal with a variety of people in a professional manner
  • Demonstrated ability to work on multiple projects simultaneously
  • Proven ability to take initiative and follow-through
  • Demonstrated ability to make sound judgments and work independently
  • Proven exceptional written and verbal communication skills
  • Proven excellent organizational skills

Benefits

  • A list of benefits available to qualified employees is available here.
PETA logo

PETA

People for the Ethical Treatment of Animals (PETA) entities have more than 10.4 million members and supporters globally, and PETA U.S. is the largest animal rights organization in the world.PETA focuses its attention on the four areas in which the largest numbers of animals suffer the most intensely for the longest periods of time: in laboratories, in the food industry, in the clothing trade, and in the entertainment industry. We also work on a variety of other issues, including the cruel killing of rodents, birds, and other animals who are often considered “pests” as well as cruelty to domesticated animals.PETA works through public education, cruelty investigations, research, animal rescue, legislation, special events, celebrity involvement, and protest campaigns.PETA Foundation was founded in 1993 as an organization that helps PETA run, and includes departments like IT, Development, and Interactive Media. PETA and the PETA Foundation are two separate organizations but work very closely together.Looking for a career in animal rights? See our open positions here: http://www.peta.org/jobs.

Founded in 1980
Norfolk, Virginia, USA
699 employees (172 in marketing)

Traffic Signals

Monthly Visitors
1.4M
Monthly Google Ads Budget
$665.4K
Traffic Source Mix
Search
46.9%
Direct
42.8%
Referral
5.4%
Social
3.9%
Paid
0.8%

Headcount Trend

Current headcount: ~699

Marketing Team

Marketing Team Size
138 (20% of company)
Median Career Experience
13 years
Median Tenure
7.6 years
Marketing Roles Posted (Last 30 Days)
1

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