Responsibilities

• Writing and editing press releases, artist pitches, captions, campaign copy, and marketing materials, often based on client questionnaires, campaign assets, and team direction
• Researching music blogs, websites, playlists, writers, social accounts, media contacts, and promotional opportunities
• Pitching music videos, artists, short-form content, releases, and campaigns to relevant outlets
• Helping manage and improve HIP Video Promo’s social media presence across YouTube, TikTok, Instagram, Facebook, email/newsletter, and other platforms
• Developing creative ideas and assets to promote HIP’s services, client wins, music video placements, short-form content, and the company brand
• Creating or shaping short-form clips, graphics, captions, and promotional content when needed
• Assisting with online advertising and paid promotion efforts as needed
• Reviewing artist materials, music videos, short-form content, campaign assets, and promotional angles
• Tracking outreach, campaign updates, press opportunities, and results
• Assisting with select video-related projects, such as lyric videos or promotional clips, depending on experience

Requirements

• 1–3 years of experience in music PR, digital marketing, social media, journalism, college radio, music blogging, artist promotion, or a related area
• Strong writing ability, especially for press releases, pitches, captions, artist bios, newsletters, ads, or marketing copy
• Strong creative taste, editorial judgment, and a practical creative mindset
• A real interest in music, music videos, short-form content, social media, and online culture
• Solid understanding of platforms such as YouTube, TikTok, Instagram, Facebook, and email/newsletter marketing
• Ability to research effectively to find relevant websites, writers, outlets, playlists, social accounts, and promotional opportunities
• Familiarity with independent music, hip-hop, pop, rock, alternative, country, R&B, or other music scenes
• Good judgment, attention to detail, organization, and a self-starting attitude
• Comfort working remotely and communicating clearly during regular East Coast business hours

Preferred

• Experience with creative tools such as Canva, Adobe Premiere, CapCut, Final Cut, Photoshop, or similar platforms
• Some familiarity with Google Ads, Meta ads, YouTube promotion, or paid digital marketing is helpful
• Comfort working remotely and communicating clearly during regular East Coast business hours