Responsibilities

• Develop integrated media plans across digital (search, social, programmatic, video) and offline (TV, radio, OOH, print)
• Define channel roles within the full funnel (awareness, consideration, conversion)
• Build audience strategies based on data, insights, and business objectives
• Allocate and optimize budgets across channels to maximize performance and efficiency
• Translate client business goals into measurable media KPIs and frameworks
• Collaborate with activation teams to ensure plans are executed as designed
• Analyze campaign performance and provide strategic recommendations for optimization
• Ensure consistency and governance across markets in regional or global accounts
• Lead planning presentations and articulate rationale behind media decisions
• Identify innovation opportunities (new formats, channels, test & learn frameworks)

Requirements

• Cross-channel media planning (Digital + Offline integration)
• Audience segmentation and targeting strategy
• Budget allocation and optimization modeling
• Strong understanding of media KPIs (reach, frequency, CPM, CPA, ROI)
• Strategic thinking beyond execution
• Knowledge of planning tools (e.g., Nielsen, Comscore, DV360)
• Ability to interpret data and derive actionable insights
• Understanding of media buying principles (not execution-focused but informed)
• Stakeholder communication and presentation skills
• Adaptability to multi-market / regional structures

Benefits

• medical coverage
• dental
• vision
• disability
• 401K
• parental and family care leave
• family forming assistance
• tuition reimbursement
• flexible time off