Media Lead

Fort Worth, TX (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive campaign performance and tooling improvements for a digital advertising team; owns analytics, AI-enabled optimization, and cross-account collaboration.

  • Must-have: 5+ years in agency or paid digital advertising with client-facing experience
  • Standout: Proficiency with AI tools (ChatGPT, Claude) to drive insights and efficiency

Job Description

Responsibilities

  • Analyze campaign performance and generate performance reports
  • Oversee budget pacing and make recommendations to meet monthly spend goals
  • Oversee the creation of new ad campaigns and ensure quality builds prior to launch
  • Create ad mockups and presentation decks for client delivery
  • Manage hotel information files and product catalogs, completing missing information to enable additional live properties
  • Create new catalogs, compile hotel information, organize images and URLs, and apply appropriate labels
  • Train and mentor Digital Marketing Analysts on advertising best practices
  • Provide strategic support across accounts and lead client calls
  • Set up tests, develop mockups, and deliver updates to P&I and stakeholders
  • Provide feedback on team efficiency and recommend improvements to increase productivity

Requirements

  • Digital marketer with a strong eye for product enhancements and platform improvements
  • 5+ years of experience in an agency, paid search, or digital advertising environment in a client-facing capacity
  • Strong analytical skill set with the ability to mine data for trends and communicate opportunities effectively through data and visuals
  • Hands-on experience using AI tools such as ChatGPT, Claude, or similar platforms to support analysis, problem-solving, and workflow efficiency
  • Comfort integrating AI into day-to-day work and proactively exploring ways it can improve performance and productivity
  • Ability to work effectively in both independent and team environments
  • Self-motivated, results-oriented mindset with a strong sense of ownership
  • Capable of leading and managing multipoint communication, with strong written, verbal, and interpersonal skills
  • Comfortable with ambiguity and adaptable in a fast-growing environment
  • Highly detail-oriented and exceptionally organized
  • Proven ability to collaborate effectively with customers, management, and peers

Preferred

  • Previous experience with large-scale dynamic advertising (e.g., DCO, feed-based retail or shop ads)
Koddi logo

Koddi

3.8 Glassdoor

Koddi is the leading commerce media technology for enterprises. Leveraging AI and first-party data, Koddi builds retail and commerce media networks for the biggest companies in the world. With more than a decade of experience and powering billions of media spend, the company is leading the fast-growing rise of commerce media. We offer the industry’s most flexible, interoperable, and full-funnel approach. We partner to provide self-serve buying and reporting for display, native, video, sponsored products, offsite, and on premise – all in one place. Whether you’re a franchise looking to launch tailored multi-channel marketing, an enterprise brand looking to leverage precise marketing management, or a commerce media network looking to maximize your on-site, off-site, and in-store opportunity, Koddi has a solution for you. Koddi works with retail, auto, travel, real estate, home services, quick serve restaurants, financial services, and more. Our technology is designed to grow and change with you, ensuring your business thrives no matter your industry or objectives. For more information, please visit koddi.com.

Founded in 2013
Fort Worth, Texas, USA
270 employees (15 in marketing)
57% recommend to a friend
93% CEO approval

Traffic Signals

Monthly Visitors
184.2K
Traffic Source Mix
Search
39.6%
Direct
44.8%
Referral
12.5%
Social
1.3%
Paid
1.6%

Headcount Trend

Current headcount: ~272

Marketing Team

Marketing Team Size
10 (4% of company)

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