Responsibilities

• Lead, develop and author the cross-channel paid media strategy and approach for complex, global, B2B organizations with multiple business units (including strategic campaign development, advertising execution, engagement, managing creative processes, reporting).
• Oversee the strategic management of campaigns, identifying and ensuring implementation of optimizations to the paid media strategy based on performance results for global B2B clients across media channels.
• Develop and streamline processes that aid in more successful campaign planning, implementation and stewardship of paid media plans.
• Actively manage and reconcile large scale budgets across multiple channels.
• Collaborate with creative teams to bring messaging strategies to life via relevant media placements that drive meaningful business impact.
• Create actionable and meaningful program KPIs and aid in analytics and systems integrations for proper tracking and attribution.
• Bring a growth mindset to assigned accounts, helping to identify and lead upsell and cross-sell opportunity conversations.
• Grow and foster partnerships with leading technology and media vendors to advance overall media capabilities and revenue opportunity.
• Stay current on emerging media trends to proactively author POVs based on relevant industry, category, and client topics.
• Serve as the Integrated Media client lead - speaking to full program strategy and insights, advocating for and defending campaigns and overall performance.

Requirements

• - At least 8 years of experience in the field of media, agency experience preferred.
• - A seasoned professional with demonstrated skill sets for client interaction and communication; able to manage client requests with sound rationale.
• - Proven ability to synthesize data & results, identify trends & key findings, and fuel content strategies.
• - Previous managerial experience with solid ability to lead, inspire and rally a team.
• - Experience working collaboratively with internal and external agency partners to set a clear vision and foster strong collaboration and partnership.
• - Ability to quickly identify and resolve challenges in a client-centric environment.
• - B2B marketing.
• - Evidence of overseeing cross-channel media strategies.
• - Evidence of working with cross-discipline teams (strategy, creative, technology, media, and project management)

Benefits

• Medical, dental, and vision insurance: Health is a priority worth investing in. We empower every employee to take charge of their health by providing comprehensive medical, dental, and vision insurance so they can perform at their best ability
• Pre-tax flexible spending account (FSA) - healthcare, dependent care, and transit available: We are committed to saving you money as we provide high-quality healthcare that is as flexible and diverse as our team
• 4% 401(k) contribution with no vesting period : We are invested in our employees' careers. Each individual has the opportunity to build a future for themselves through a 401(k), and we see that as a success for the company as well
• Plentiful paid time off : Each employee has the freedom to choose how long they want to be away from work. We recommend at least 20 days of PTO, so employees can fully rest and avoid burnout
• Sick leave (15 days annually): Illnesses are taken seriously at The Marketing Practice. We provide 15 days of sick leave so employees can take their time to make a full recovery before returning to work
• Holiday shutdown (December 26th - 29th) : As the whole company shuts down for a few days, you can celebrate the holidays with loved ones
• Parental leave: Primary caregiver: 12 weeks full pay and then 12 weeks 50% pay
• Parental leave: Secondary caregiver : 12 weeks full pay
• Access to Unmind: Our well-being platform, including access to therapists and coaches
• Employer-funded life, AD&D & disability insurance: The Marketing Practice offers all employees life and AD&D insurance and makes sure you and your loved ones are protected in times of need
• Company getaways: Whether it is a local office holiday party or a full-blown international trip, we believe in bonding through quality time spent together as a team