Media Buyer - Programmatic (CST) at Channel Factory | USA

Channel Factory

Media Buyer - Programmatic (CST)

USA (Remote)

Salary Not AvailableMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own multi-platform video buying with end-to-end campaign execution, cross-team collaboration, and data-driven optimization to drive growth and upsell opportunities.

Own end-to-end video campaign execution across YouTube, YouTube Video Partners, Facebook, and related networks to drive KPI performance.
Collaborate with teams, vendors, and clients to launch, optimize, and troubleshoot campaigns, pixels, tags, and creative assets.
Uncover growth opportunities through campaign analytics, marketplace trends, and data-driven upsell strategies with Account Management.

Job Description

Flawlessly create and launch video campaigns across multiple platforms, including and not limited to YouTube, Google Video Partners, Facebook, etc.
Provide ongoing campaign management, ensuring optimal performance and delivery, constantly exceeding KPI expectations
Troubleshoot pixels/tags, creative, and 3rd party vendors to ensure proper campaign execution
Effectively work alongside fellow team members, 3rd party vendors, and clients to launch and optimize campaigns
Act as the technical point of contact for internal teams and clients
Communicate new product updates/features and value to internal teams
Team up with Account Management to develop upsell strategy for clients with the use of data & analytics, marketplace trends, and new features/products
Keep up to date with the evolving digital ecosystem and relevant cultural events that may have an impact on your buying strategy for campaigns
Proactively find opportunities to grow the business by diving into campaign analytics and marketplace trends
All other duties as assigned.

Channel Factory

3.5 Glassdoor

Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory’s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser's campaign run against unsuitable videos, such as children’s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just ‘set it and forget it’ when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.

Founded in 2010

Rowland Heights, California, USA

710 employees (135 in marketing)

channelfactory.com

57% recommend to a friend

65% CEO approval