Responsibilities

• Campaign Execution: Launch, manage, and scale Meta ad campaigns end-to-end. Build, launch, and fine-tune campaigns that hit internal revenue targets with precision.
• Decoding Data & Strategy: Analyze complex campaign metrics to uncover actionable insights. Transition between high-level data analysis and real-world media buying strategies to maximize ROI.
• Testing: Build structured testing frameworks for audiences, creatives, and offers to systematically isolate performance variables.
• Optimization: Monitor performance daily and make aggressive, data-backed scaling decisions based on hard statistical trends.
• Feedback & Collaboration: Translate account data and complex metrics into clear, actionable creative feedback and stories for both technical and creative teams.
• Budgeting: Manage pacing and spend to hit target CAC/ROAS, with the opportunity to comfortably scale single-brand budgets up to $1M+/month.

Requirements

• 3–6+ Years Experience: Hands-on experience in high-spend Meta accounts ($100k+ to $1M+/mo) with a proven track record of scaling single accounts.
• Direct Response Focus: You understand DTC/E-commerce metrics inside and out, backed by sharp quantitative reasoning and strong attention to detail.
• Data Mastery: Excel wizardry is a must; familiarity with FB Ads API, SQL, or BI tools is highly preferred.
• Platform Fluency: Deep knowledge of Advantage+, CBO/ABO, and manual bidding.
• Attribution Knowledge: Familiarity with Triple Whale, Northbeam, or similar tools to evaluate true blended performance.
• WORKING HOURS: REMOTE-FIRST & ASYNCHRONOUS We prioritize output over hours. However, because this role is deeply integrated with growth cycles and requires sharp performance tracking, we require strong overlap with US business hours (Eastern Time Zone / EST preferred) for real-time scaling and troubleshooting.