Golden 1 Talent Acquisition Team

Martech - Analytics Program Manager - Marketing Performance

Sacramento, CA (Hybrid)

$125K/yr – $130K/yrSenior Level8+ years expFull time

Posted 3 months ago

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Job Summary

Drive marketing performance measurement and analytics for banking products, delivering standardized KPIs, dashboards, and actionable insights.

  • Own end-to-end marketing performance measurement roadmap and reporting cadences across channels.
  • Must-have: 8+ years in campaign performance measurement or marketing analytics.
  • Standout: Experience building dashboards in Power BI or Tableau and cross-functional collaboration.

Job Description

Responsibilities

  • Marketing Performance Measurement Strategy: Develop and execute a comprehensive roadmap for marketing performance measurement, including standardized KPIs, dashboards, methodologies, and reporting cadences.
  • Campaign Reporting & Optimization: Lead end‑to‑end campaign performance reporting, including pre‑campaign benchmarking, in‑flight optimization, and post‑campaign readouts across digital, direct mail, email, and paid media channels.
  • Attribution & Measurement: Establish measurement methodologies such as attribution modeling, incrementality testing, and controlled experiments to determine true marketing impact.
  • Product‑Focused Insights: Analyze marketing performance in the context of banking product economics—e.g., member acquisition, product adoption, cross‑sell, engagement, balances, and profitability.
  • Dashboard Development: Build and maintain visually compelling dashboards (Power BI, Tableau) that deliver timely, consistent marketing insights across channels and products.
  • Data Analysis & Interpretation: Extract, transform, and analyze data from first‑party and third‑party sources to uncover performance drivers, channel effectiveness, and audience‑level insights.
  • Cross‑Functional Alignment: Partner closely with Marketing, Product, BI/Data Engineering, Finance, and MarTech teams to ensure alignment on reporting needs, data definitions, and success metrics.
  • Test & Learn Analytics Program: Oversee marketing experimentation analytics including A/B tests, offer tests, channel mix tests, audience targeting tests, and landing page optimization.
  • Vendor & Tool Management: Manage relationships with analytics, media, and measurement partners to ensure high‑quality performance data, integrations, and insights.
  • Continuous Improvement: Identify opportunities to automate reporting, strengthen data quality, and standardize performance measurements across the organization.
  • Other Duties: Perform other related duties as assigned or requested by Management.

Requirements

  • Bachelor’s Degree in Data Analytics, Business, Statistics, Marketing, or related field required
  • 8+ years in campaign performance measurement, marketing analytics, or marketing data strategy required
  • Strong working knowledge of consumer financial products and how marketing impacts product adoption and portfolio growth.

Preferred

  • A strong background in financial services is a plus. Proven experience developing KPIs, reporting frameworks, and driving insights that influence marketing strategy.

Benefits

  • Golden 1 Credit Union provides its employees a market-competitive and internally equitable total rewards compensation package through a variety of programs.
  • These programs are designed to attract, motivate, and retain employees that drive and support the achievement of Our Mission, Vision, and Strategic Goals.
  • The Credit Union is committed a total rewards philosophy built on; a comprehensive compensation package, well-being and work-life balance, career development and growth, rewards and recognition, and a commitment to Diversity, Equity and Inclusion.
  • We believe in fostering a workplace where every employee is recognized, valued, and motivated to contribute their best.