Marketing Technology & SEO Specialist at Iwaki America Inc. | Holliston, MA | $0K/yr – $0K/yr

Iwaki America Inc.

Marketing Technology & SEO Specialist

Holliston, MA (On-site)

$0K/yr – $0K/yrMid Level4+ years expFull time

Posted 3 months ago

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Job Summary

Drive marketing technology and SEO execution for a B2B manufacturing‑focused team, with responsibility for technical SEO, site performance, and data‑driven optimization.

Own day‑to‑day website performance, SEO initiatives, and analytics under Marketing Technology leadership.
Must-have: 4–6 years of hands‑on digital marketing with technical SEO and analytics.
Standout: Experience supporting Wordpress, HubSpot, and data‑driven optimization.

Job Description

Responsibilities

Execute and optimize SEO initiatives, including on‑page, technical, and content‑related improvements, under the direction of the Director of Marketing
Manage day‑to‑day website performance, updates, and optimization to support visibility, usability, and lead generation
Contribute to creative, user‑focused UX design by improving page layouts, navigation, and usability to support engagement and conversion
Support the administration and maintenance of marketing tools and platforms, including analytics, lead management, forms, and related systems
Monitor digital performance metrics and maintain accurate reporting to support marketing and sales activities
Optimize and maintain social and video platforms (LinkedIn, YouTube) from a technical and operational perspective
Ensure marketing data, tracking, and integrations function reliably and consistently
Provide technical and analytical support to align SEO and Google Ads campaigns, improving keyword targeting, landing page performance, and conversion outcomes
Support HubSpot usage for lead management, forms, tracking, and reporting
Assist with technical and digital support for campaigns, product launches, and events

Requirements

Bachelor’s degree in marketing, business or related field with 4–6 years of hands-on digital marketing experience, including technical SEO, analytics, and hands-on support of website development and maintenance.
Experience contributing to creative, user‑focused UX design while managing and updating Wordpress websites, with an understanding of site performance, structure, and usability
Experience with analytics and SEO tools including Google Analytics, Google Search Console, HubSpot and enterprise SEO platforms
Ability to monitor digital performance metrics and maintain accurate, well‑organized reporting
Understanding of how SEO supports broader marketing and sales goals
Experience working with social and video platforms such as LinkedIn and YouTube from a technical or operational perspective
Strong attention to detail and ability to manage multiple tasks, updates, and deadlines

Preferred

Clear written and verbal communication skills, with the ability to collaborate effectively across marketing, sales, product, and external partners
Proficiency in Microsoft 365 for daily business tasks and standard office workflows
Demonstrated professionalism with a solid understanding of standard office practices and procedures
Strong attention to detail and quality, with a willingness to learn and adopt new software as needed
Ability to work effectively under direction while taking ownership of day‑to‑day execution and follow‑through
Self‑motivated team player with the ability to thrive in a small‑team environment
Demonstrates integrity and earns the trust and respect of colleagues
Brings a positive, professional attitude and sense of humor to the workplace
Experience in B2B, manufacturing, or technical product environments preferred

Iwaki America Inc.

Iwaki America Offers the Best Chemical Handling PumpsIwaki America manufactures high-purity metering pumps, chemical delivery pumps, sealless, recirculation pumps and non-metallic magnetic drive centrifugal pumps and systems. Our customers rely on us for innovative, efficient solutions to a vast range of fluid handling and dispensing challenges.Call Iwaki America at 508-429-1440 or visit www.iwakiamerica.com for more information!Iwaki America Also Offers the Broadest Range of OEM Pump TechnologiesFor over 50 years, Iwaki has worked closely with our global OEM partners to develop solutions for system and pump requirements. Our expertise in pump technologies and system integration provide our OEM partners with the support, information and testing they need, whether it's starting a new OEM system development project or replacing a current pump supplier, the Iwaki OEM team members will help you find the right solutions.Our focus is to provide prompt customer service, fast sample turnaround, rigorous quality testing, on-time production schedules and personnel trained in all aspects of pump design. A short list of OEM applications include: liquid/gas handling and precision metering for medical analytical/diagnostic and biomedical instrumentation, laser chillers, personal body cooling and other thermal management systems, chemical dispensing and circulation in semiconductor manufacturing, coolant circulation in fuel cells, safe handling of aggressive fluids for chemical process and many other general industrial requirementsIwaki América ofrece las mejores bombas para el manejo de químicosIwaki América fabrica bombas centrifugas de acople magnético no metálicas, bombas dosificadoras de alta pureza, bombas para transferencia y recirculación de químicos y sistemas integrados. Nuestros clientes confían en nosotros por nuestras soluciones eficientes e innovadoras para un vasto rango de aplicaciones de manejo de fluidos.

Founded in 1974

Holliston, Massachusetts, USA

89 employees (8 in marketing)

iwakiamerica.com