Responsibilities

• The Marketing Technology (MarTech) Product Strategist position is responsible for technical campaign execution and deployments related to assigned digital products.
• This position utilizes strategic planning and technical administrative skills to coordinate product deliverables for a specified digital product.
• This position provides product support within digital tools and integrations to increase consumer and patient engagement, drive volume, and improve experiences.
• The MarTech Product Strategist utilizes proficiency in assigned digital products, contributes to strategic plans, supports project management of enhancements and implementations, and activates digital campaigns and digital programming within the product and tools as an active user.
• This position is responsible for the coordination and planning for product and experience implementations, enhancements, and maintenance in alignment with business priorities and service line goals as well as the administration of product capabilities.
• For this role, the assigned digital product is the Houston Methodist web presence — serving patients and caregivers seeking care, physicians and referring providers accessing clinical resources, and researchers and academics engaging with one of the nation's leading academic medical centers.
• This position is well-suited for someone with a background in UX/UI design for web and mobile experiences who is comfortable designing, building, and launching digital experiences within an enterprise CMS environment (Sitecore experience valued; Adobe AEM and WordPress backgrounds also translate well).
• Day-to-day, this role spans the full web experience lifecycle — from wireframing and UX design through CMS page and component builds, QA, launch, and ongoing optimization.
• Adobe Creative Suite proficiency and a working knowledge of HTML/CSS complement the design and build work.
• A background in web design, digital design principles, and web best practices is a strong plus.

Requirements

• Bachelor’s Degree in Business, Design, Communications, Computer Science, MIS, Engineering, related MarTech fields, or other related fields.
• Four years’ direct experience in MarTech with digital marketing products, software, design and technologies as applicable to the assigned product.
• Preferred
• Demonstrates the skills and competencies necessary to safely perform the assigned job, determined through on-going skills, competency assessments, and performance evaluations
• Sufficient proficiency in speaking, reading, and writing the English language necessary to perform the essential functions of this job, especially with regard to activities impacting patient or employee safety or security
• Ability to effectively communicate with patients, physicians, family members and co-workers in a manner consistent with a customer service focus and application of positive language principles
• Demonstrated project management experience
• Ability to communicate with authority on product capabilities and creative solutions utilizing data points and translating technical capabilities into usable business cases for management and leadership.
• Proficiency in product and software tools applicable to the role including product capabilities, limitations, and general best practices.
• Ability to analyze data sources to evaluate product performance and identify optimizations through effective and clear data storytelling.

Preferred

• Certification in programming, product management, product administration, or specified product software preferred
• Experience in healthcare, eCommerce, or similarly regulated digital environments is a plus