Senior AI Program Manager, Marketing Technology
Flywire
USA (Remote)
$115K/yr - $150K/yrIn-houseFull-timeSenior level4+ years exp.
4 hrs ago
Marketing Technology Manager
USA (On-site)
Salary Not AvailableSenior Level5+ years expFull time
Posted 4 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive a scalable martech stack to power full-funnel demand and revenue growth.
- Must-have: 5–8+ years in marketing tech, hands-on with HubSpot/Marketo, CRM, GA4.
- Standout: Integrates marketing and RevOps for full-funnel visibility and data governance.
Job Description
Responsibilities
- Own the end-to-end marketing technology stack, ensuring it supports full-funnel demand generation and revenue objectives.
- Define and execute the martech roadmap aligned to GTM priorities, scalability, and performance.
- Evaluate, implement, and optimize tools across marketing automation, CRM, analytics, and digital experience platforms.
- Architect and optimize marketing automation workflows (e.g., HubSpot, Marketo, Mailchimp) to support lead capture, nurturing, scoring, and conversion.
- Drive lifecycle marketing strategies through segmentation, personalization, and behavioral triggers.
- Partner with Sales and RevOps to ensure seamless lead flow, routing, and conversion optimization.
- Own the integration and data flow between marketing platforms and CRM systems, ensuring full-funnel visibility and reporting accuracy.
- Develop scalable segmentation frameworks within the CRM to enable targeted, high-impact campaigns.
- Improve data quality, enrichment, and governance to drive better targeting and performance.
- Implement and manage tracking frameworks across all digital channels using GA4, Google Tag Manager (GTM), and UTMs.
Requirements
- 5–8+ years of experience in marketing technology, marketing operations, or digital marketing in a performance-driven environment.
- Deep hands-on expertise with: - Marketing automation platforms (HubSpot, Marketo, Mailchimp) - CRM systems - Tracking and analytics tools (GA4, GTM) - Experimentation and UX tools (Optimizely, Hotjar)
- Proven experience building and optimizing martech stacks that directly impact pipeline and revenue.
- Strong understanding of lifecycle marketing, attribution models, funnel metrics, and conversion optimization.
- Experience leveraging SEO and performance tools (SEMrush, Google Search Console).
- Highly analytical with the ability to translate data into actionable insights.
- Strong project management and stakeholder alignment skills.
- Comfortable operating as a hands-on builder in a fast-paced, scaling environment.
Preferred
- Experience in B2B SaaS, marketplaces, or aviation/aerospace industries.
- Experience supporting paid media and multi-channel digital strategies.
- Background partnering closely with Sales and RevOps in a revenue-driven organization.
- Experience supporting long sales cycles and complex buying groups.
- Familiarity with outreach and automation tools (e.g., MeetAlfred) and data compliance platforms (CookiePro).
PartsBase Inc.
1.8 Glassdoor
Our technology suite provides industry-leading tools, services, and specialized solutions to advance supply-chain efficiencies for businesses and professionals across the aviation, aerospace and defense industries.
Founded in 1996
Deerfield Beach, Florida, USA
296 employees (17 in marketing)
10% recommend to a friend
18% CEO approval
Traffic Signals
Monthly Visitors
214.4K
Traffic Source Mix
Search
39.3%
Direct
55.2%
Referral
4.1%
Social
0.8%
Paid
0.4%
Headcount Trend
Current headcount: ~296
Marketing Team
Marketing Team Size
13 (4% of company)
Median Career Experience
12 years
Median Tenure
2.1 years
